Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Healthcare IT’

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Messaging

David Murphy, Health Access Solutions, says companies must have a comprehensive communications footprint

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. David Murphy, is vice president of product management and marketing at Health Access Solutions. Health Access Solutions has been a Dodge client [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications

Steve Rigby says design makes complex healthcare messages easier to understand

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior interactive developer and producer is interviewed to discuss his experience with Dodge in the recent months. To view earlier installments please click here. Steve Rigby is the senior interactive developer and producer. He has been with Dodge Communications for four [...]

Category: Healthcare Communications, Media Relations, Public Relations

Tim Kelly discusses importance of media relations for Dialog Medical

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. Tim Kelly is vice president of Dialog Medical, a division of Standard Register Healthcare. Dialog Medical has been a Dodge Communications client [...]

Category: Healthcare Communications, Uncategorized

Jennifer Kuesel discusses how NextGen Healthcare achieves healthcare industry goals through an integrated communications partnership

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Jennifer Kuesel is the director of marketing at NextGen Healthcare. She says that partnering with Dodge Communications has been fruitful and that [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Kat McDavitt, Dodge Communications, discusses role of integrated communications in healthcare industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior account manager is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Kat McDavitt is senior account manager at Dodge Communications. She has been at Dodge for a year and a half and [...]

Category: HITECH Act

“Rapping” up meaningful use

Posted: Jennifer Jennings

Tweet Two years ago, many of us in healthcare IT were wowed by the creativity found in Ross Martin’s three part “interoperetta.” The video summed up the complexities of the Health Information Technology for Economic and Clinical Health (HITECH) Act in just under four minutes through the lyrical mastermix. Check out our blog post “Singing [...]

Category: HIMSS

Our 5 favorite hamburgers for HIMSS

Posted: Berkley Ridenhour

Tweet Atlanta is home to two of our favorite things: HIMSS10 and great hamburgers! Yes, you can learn about the future of healthcare and enjoy delicious beef patties, all in the same day. Some of the tastiest options available are described in our latest post on the Healthcare IT News Destination HIMSS10 blog. From unique [...]

Category: Public Relations, Social Media

Social media: A great tool, but not Superman

Posted: Chowning Johnson

Tweet While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor does it substitute for public relations efforts. And taking on a social media campaign is not a short-term strategy that should be [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips, Public Relations

Marketing a car as “safe” can only work if the market knows what a car IS

Posted: Brad Dodge

Tweet Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect [...]

Category: Marketing Tips, Public Relations, Social Media

Top ten reasons people stop following you on Twitter

Posted: Megan Harrison

Tweet Twitter is rapidly becoming an everyday tool for all businesses, including healthcare IT companies. As this social network becomes more entrenched in the marketing and PR world, people need to understand ways to successfully use Twitter to promote their company or brand. After finding ways to attract fellow Tweeters to follow an account, people [...]

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