Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Healthcare Communications’

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Brad Dodge reflects on how integrated healthcare campaigns have changed in the past 10 years

Posted: Nicole Hopkins

Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]

Category: Healthcare Communications, Marketing Communications, Media Relations, Public Relations

Marty McKenna, dbMotion, discusses the importance of strategic business partnerships

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. Marty McKenna leads marketing and commercial operations at dbMotion and joined the company three years ago. dbMotion has been a Dodge client [...]

Category: Healthcare Communications, Healthcare Writing, Media Relations, Public Relations

Jack Beaudoin, MedTech Media, discusses changes to healthcare publishing industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a respected member of the healthcare media discusses his experience with Dodge over the years. To view earlier installments please click here. Jack Beaudoin is the CEO of MedTech Media. He helped found the company in 2003 and was an editor of Healthcare IT [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Kat McDavitt, Dodge Communications, discusses role of integrated communications in healthcare industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior account manager is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Kat McDavitt is senior account manager at Dodge Communications. She has been at Dodge for a year and a half and [...]

Category: Advertising, Healthcare Communications, Public Relations

Bracing the PR Storms

Posted: Lia Conrad

Tweet Over the past few weeks, much of the country has been directly or indirectly affected by the tornadoes that have torn through cities such as Tuscaloosa, Ala., and Joplin, Mo. Towns have been devastated by the damage, and the storms have left many residents with nothing. Though no one can be fully prepared for the magnitude [...]

Category: Advertising, Branding, Healthcare Communications, Messaging, Webinar

Webinar recording available: What’s for launch? Using integrated communications strategies in your company

Posted: Brad Dodge

Tweet Thank you to everyone who attended our most recent webinar “What’s for launch? Using integrated communications strategies in your company” led by Brad Dodge. The webinar focused on strategies to help combat the biggest challenges for launching a new company or product in a B2B setting. Most organizations underestimate the resources, funding and time [...]

Category: Advertising, Healthcare Communications, Webinar

Webinar recording now available: Where is print advertising headed? MedTech Media discusses the new paradigm

Posted: Brad Dodge

Tweet Thank you to everyone who attended Thursday’s webinar, “Where is Print Advertising Headed? MedTech Media Discusses the New Paradigm.” The webinar panelists Jack Beaudoin, co-founder and CEO of MedTech Media, and Danielle Hartley, SVP, publisher for MedTech Media, provided insights into how the landscape of print advertising is changing and offered strategic recommendations for [...]

Category: Advertising, Branding, Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips

“Different?” Words with subjective definitions can lead to communication challenges

Posted: Jenny Orr

Tweet “Different” to a healthcare client and “Different” to a creative agency can mean two very different things. As a creative, I get very excited when a client says they want something “different.” I think, “oh I can give you different alright!” But then I have to calm myself down and realize that what I think [...]

Category: Healthcare Communications, Social Media

As social media continues to evolve, content is still king

Posted: Lawrence Hahn

Tweet We’ve reached that time of year when trend pieces predicting the next great movement in social media begin to pop up. New concepts such as group buying and social commerce are common throughout these lists, and everyone agrees that our mobile devices will continue to play an increasing role in our everyday lives. There’s [...]

Category: Advertising, Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations, Search Engine Optimization, Social Media, Web sites

The next step in the Internet – Web 3.0

Posted: Victor Alvarez

Tweet It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, [...]

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