Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Health IT’

Category: HITECH Act

“Rapping” up meaningful use

Posted: Jennifer Jennings

Tweet Two years ago, many of us in healthcare IT were wowed by the creativity found in Ross Martin’s three part “interoperetta.” The video summed up the complexities of the Health Information Technology for Economic and Clinical Health (HITECH) Act in just under four minutes through the lyrical mastermix. Check out our blog post “Singing [...]

Category: Healthcare Reform, Webinar

Webinar: Understanding Health Reform’s Impact on Product Marketing and Sales

Posted: Brad Dodge

Tweet Join us for a free webinar on Tuesday, January 25 at 1 p.m. EST, with Scott Gottlieb, MD, and Kip Piper, MA, FACHE, for a forward look at what opportunities health reform has created and how medical technology, health IT and life sciences companies can take advantage of market dynamics to grow and succeed. [...]

Category: Health Information Management, Marketing Communications

Q&A with “e-Patient Dave” deBronkart

Posted: Brian Parrish

Tweet “e-Patient Dave” deBronkart was diagnosed in January 2007 with Stage IV, Grade 4 renal cell carcinoma (kidney cancer) at a very late stage. His median survival time at diagnosis was just 24 weeks; with tumors in both lungs, several bones, and muscle tissue. He received treatment at Boston’s Beth Israel Deaconess Medical Center: his [...]

Category: Health Information Management, HITECH Act

The blurring line between health information management and informatics

Posted: Kat McDavitt

Tweet I attended the American Health Information Management Association’s (AHIMA) annual convention last week. Not surprisingly, in line with the transformative changes affecting the healthcare industry-at-large, health information management (HIM) professionals are also coping with some adjustments. HIM professionals used to be the “keepers of the record.” In days past, this was a much needed [...]

Category: Marketing Tips, Public Relations, Social Media

Top 10 Twitterers for healthcare marketing and PR professionals

Posted: Cathi Hilpert

Tweet Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started: Healthcare Information and Management Systems [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations, Social Media

Five Twitter myths decoded

Posted: Chowning Johnson

Tweet Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry. Nobody in healthcare uses it. To the [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, Marketing Tips

What’s in a name?

Posted: Chowning Johnson

Tweet Naming a new product or company is a tricky endeavor, but when done right it can make you stand out from the rest. When done wrong, however, it can result in your company or product blending in with everything else in its category. Further adding to the complexity of this process, estimates show that [...]

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