Tweet SOPA: The Stop Online Piracy Act (SOPA) is a bill that was introduced late last year in the House of Representatives that is aimed at protecting intellectual property on the Internet. Supporters of the bill cite its ability to improve the enforcement of copyright laws as well as protect Internet users against scams aimed [...]
Tweet Once again something is exciting and new! Is Google+ just a fad, or does it truly have the potential to be a leading social media platform? What are the benefits to healthcare? From a PR, media relations and marketing perspective, what should you know? How should you get involved? Should you even get involved? [...]
Tweet Google+: Last week, Google unveiled its new social network, Google+, which is being called the search giant’s answer to Facebook. It has been released on a very limited basis so far, presumably while they work out any last kinks. After the failures of Buzz and Wave, it’s tough to believe that Facebook users will [...]
Tweet TweetedRanks: TweetedRanks is a free and easy tool that does exactly what it sounds like: it tweets the Google ranks of any site you’ve associated with your account. Updates are sent via direct message, and users can also choose to get update messages via Google’s IM client, Google Talk. On the TweetedRanks site, users [...]
Tweet How did “Google” become Google? What does “Canon“ really mean, and where did “Skype“ come from? This article delves into just that, revealing the less-traditional routes and unique naming conventions companies use to create their names and become household terms. Facing the task of creating a company name within the healthcare space? Here are a few [...]
Tweet Earlier this year, Google announced its latest product, Google Wave, and positioned it as a revolutionary way to communicate and collaborate on projects. Although not much was known about Google Wave in the first few months after the announcement, executives did share that Google Wave would give users the following features: The ability to [...]
Tweet Beta – A beta version of a Web site or software is the first release to the outside community and typically used for evaluation and testing. Typically, beta means that the company and/or developer are still working on the site and software, and would appreciate feedback. Although the terms “beta” is usually attached to [...]
Tweet As technology evolves daily, it seems that the jargon used to reference the industry changes just as frequently too. You probably don’t hear people around the office referencing dial-up Internet, beepers or floppy discs, since they have all been replaced by terms such as DSL, iPhone and flash drives. Business Week has put together [...]
Tweet Sidewiki – Google’s latest plug-in which allows Web site visitors to add commentary and notes to any Web page with this feature enabled. Although these comments are largely uncontrolled and unmonitored, Google has built in a few features help users and Webmasters, including: More relevant comments are brought to the top of the page, [...]
Tweet In public relations, press releases aren’t really the Holy Grail, but they are certainly a meat and potatoes staple of the profession. That being said, many have speculated if this form of PR is moving toward extinction, especially as social media continues to gain momentum. A recent opinion piece from Bulldog Reporter highlights this [...]