Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Facebook’

Category: Social Media, Word of the Week

Word of the Week: LiveGO

Posted: Word of the Week

Tweet LiveGO: LiveGO is a web dashboard that incorporates email, instant messaging and social media in one easy-to-use platform. After connecting LiveGO to your Twitter, Facebook, and Gmail/Yahoo!/AOL email accounts, users can get a combined view of all messages and updates in the dashboard screen, or they can choose each account individually to obtain the [...]

Category: Social Media, Word of the Week

Word of the Week: SOPA

Posted: Word of the Week

Tweet SOPA: The Stop Online Piracy Act (SOPA) is a bill that was introduced late last year in the House of Representatives that is aimed at protecting intellectual property on the Internet. Supporters of the bill cite its ability to improve the enforcement of copyright laws as well as protect Internet users against scams aimed [...]

Category: Social Media, Word of the Week

Word of the Week: Social Television

Posted: admin

Tweet Social Television: Social TV, simply put, is the combination of watching television while simultaneously engaging in conversations via social media. Tweeting or Facebooking about the shows we are watching was a trend on the rise during 2011 and is expected to continue to thrive as we move into 2012. Twitter has already begun to [...]

Category: Social Media

Retweet With Care

Posted: Megan Etling

Tweet In the days following the assassination of Osama bin Laden, you might have checked your Facebook Newsfeed and Twitter home page to see many of your friends posting the following quote by Martin Luther King, Jr.: “I will mourn the loss of thousands of precious lives, but I will not rejoice in the death [...]

Category: Healthcare Communications, Marketing Communications, Public Relations, Social Media

Social Media: Going Pro

Posted: Leslie Kirk

Tweet For the sake of argument, we’re all going to pretend everyone reading this has passed social media 101 – you’re on Twitter, you’re on Facebook, and you’ve achieved 100% completion on your LinkedIn profile. If you haven’t, no worries. Read this, this and this. Then come back. We’ll wait… Great! Now, let’s move on [...]

Category: Marketing Communications, New Media, Public Relations, Social Media

Don’t wait to adopt social media strategies: Usage has grown 88% among those between 55 and 64

Posted: Kat McDavitt

Tweet Facebook has more than 500 million active users. Twitter recently announced that it had topped 200 million accounts. According to ComScore, 1 out of every 8 minutes of the average online user’s internet time is spent on Facebook and 22% of Fortune 500 companies now have a public-facing blog that has at least one [...]

Category: Social Media, Word of the Week

Word of the Week: Check-in

Posted: Word of the Week

Tweet Check-in: In social media terms, a check-in is the act of letting all your friends and followers know where you are through a social networking service such as Foursqure that is equipped with geolocation capability. Foursqure integrates with Twitter so that a new tweet is sent out with each check-in, and Facebook has even [...]

Category: Healthcare Communications, Social Media

Social media can be device makers’ best friends

Posted: John Smith

Tweet This blog by John Smith originally appeared on MassDevice.com Business communications is in the midst of a radical transformation through the rapid emergence of social media — from self-publishing on blogs to instant communication on Twitter and networks like LinkedIn and Facebook. If managed correctly, social media can be harnessed as a powerful tool [...]

Category: Marketing Communications, Marketing Tips, Social Media

Not all social networks are equal

Posted: Megan Harrison

Tweet With social networks popping like weeds right now, healthcare firms need to make sure that they have a solid strategy for determining which network to join and when. Each week new social outlets emerge for different lifestyles, hobbies and careers – including ones for the healthcare industry. So with new niche social networks starting [...]

Category: Marketing Tips, Social Media

Still waiting for times to change?

Posted: Kat McDavitt

Tweet If you’re in any way involved with marketing, you realize there’s something wrong with that question. It’s the word “waiting.” Marketing is defined as a strategy by which companies live and breathe – it demands outreach, communication and forward motion. If you have been sitting at your desk with a stack of outdated brochures and [...]

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