Tweet As you probably know by now, we assist clients in developing strategic, sustainable social media campaigns that are meaningful to their target audiences. What you may not know is that before embarking on this project, we perform a full social media assessment because every company is different and not every social media platform is [...]
Tweet HealthTECH Live: HealthTECH Live is a news aggregator focused specifically on news relating to health reform and health technology. The site is regularly updated with news around the Web that is of interest to anyone in healthcare or anyone involved in marketing or PR for healthcare. The site is divided into a few basic [...]
Tweet Ted Wojno, MD is director of Oculoplastic and Orbital Surgery at the Emory Clinic. In the following entry, he weighs in on how healthcare reform is impacting the physician. 1. What impact have recent healthcare reform initiatives, such as the HITECH act, had on your organization? In keeping with the HITECH Act, Emory Healthcare (Atlanta, Ga.) has adopted [...]
Tweet Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started: Healthcare Information and Management Systems [...]
Tweet Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some solid tips on working more effectively with the media. Selling is selling, and we’re all selling something. For me, I’m selling my audience, knowledge of the industry and professionalism when I try to get a healthcare CIO on the phone. I’m selling the fact that I [...]
Tweet We all witnessed “regular Joe” Biden answer a question the way he really felt on the Today Show yesterday–a definite deviation from the message points that were undoubtedly prepared for him in advance. In the ensuing damage control, perhaps the most telling remark was from Press Secretary Robert Gibbs: “Let me tell you what [...]