Tweet Rob Culbert is the president of Culbert Healthcare Solutions, a professional services firm serving healthcare organizations in the areas of operations management, revenue cycle, clinical transformation and information technology. In this blog post, he stresses the need for successful alignment strategies. The healthcare industry is buzzing right now about accountable care organizations (ACOs) and [...]
Tweet As marketers, we try our best to stay ahead of the curve when it comes to social media, its tools and its practices, and we do our best to communicate the advantages of a strong online presence to our clients and our bosses. In healthcare, we often take for granted how the Web is [...]
Tweet As I near the end of my pregnancy, I’m holding down my daytime gig of being a PR/marketing professional in HIT, but I’m also moonlighting as a professional patient. And, at the same time this is happening, the rollout of the ARRA incentives for meaningful EHR use draws closer. We’ve seen the articles lamenting [...]