Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Direct Marketing’

Category: Advertising, Branding, Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips

“Different?” Words with subjective definitions can lead to communication challenges

Posted: Jenny Orr

Tweet “Different” to a healthcare client and “Different” to a creative agency can mean two very different things. As a creative, I get very excited when a client says they want something “different.” I think, “oh I can give you different alright!” But then I have to calm myself down and realize that what I think [...]

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