Tweet Do great creative ideas = great response? Well, it definitely helps. But if the call-to-action is weak, your chances of prospects knocking your door down are slim. Too often we get caught up in the clever folds of a direct mail piece, the brilliant flash animation of a web banner, the tedious styling of a [...]
Tweet For the business-to-business segment of the healthcare industry, e-mail is a strategic, critical business tool and should be a foundation of every marketing campaign. Your audience is very computer oriented and may not focus on traditional mail pieces. Here are a few more reasons why we like adding them to our marketing mix: 1. [...]