Tweet We spend a lot of time discussing the lack of merit of TLAs (three-letter-acronyms) for the corporate names of our healthcare clients, but it’s an uphill battle. It seems healthcare wants the simplicity of an “IBM” as long as it has the mega power of the brand like IBM has. The most common argument [...]
Tweet How did “Google” become Google? What does “Canon“ really mean, and where did “Skype“ come from? This article delves into just that, revealing the less-traditional routes and unique naming conventions companies use to create their names and become household terms. Facing the task of creating a company name within the healthcare space? Here are a few [...]