Tweet We dress casually at our office. Seems to work pretty well, because our clients, prospects and partners don’t often visit in person. When they do, everyone seems to understand that it’s time step up the dress code. We don’t really have a corporate policy to that effect—it’s just understood. And when we go on [...]
Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]
Tweet Jerry Baker is CEO of Halfpenny Technologies, a leading provider of clinical data exchange solutions. Halfpenny has been a Dodge Communications client for two and a half years. Dodge: Can you tell us briefly about Halfpenny Technologies’ history and the mission behind starting the company? Baker: Our founder, Charles Halfpenny, was a pioneer in [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior interactive developer and producer is interviewed to discuss his experience with Dodge in the recent months. To view earlier installments please click here. Steve Rigby is the senior interactive developer and producer. He has been with Dodge Communications for four [...]
Tweet Quick—name the coffee company that was founded in the 1970s in Seattle and has hundreds of locations worldwide. Did you guess Starbucks? You’re wrong. It’s Seattle’s Best. Here, try another. What company helps do-it-yourself movers and has expanded from a three-location rental business to a multibillion-dollar transportation services company? Bet you guessed U-Haul. Wrong [...]
Tweet Thanks to everyone who attended the Dodge Communications webinar, “Do you exist? Tips for generating brand awareness” led by Brad Dodge, which concluded our summer webinar series on integrated communications. Building brand awareness is one of the most important components of an integrated communications campaign for B2B companies. The webinar outlines 10 methods to [...]
Tweet Kathleen Plath, VP of marketing at Specialists On Call, recently met with us to discuss her company’s recent rebranding initiative. In a sea of telemedicine vendors that provide the technology, but not the specialists behind it, Kathleen’s company has been on a mission to be heard above the chatter. Dodge: Tell us a bit [...]
Tweet When it comes to the business of business cards, first impressions are everything. Much like a handshake, your business card creates an immediate and subconscious impression. Handing over a flimsy business card is just like extending a limp handshake–and no one likes a limp handshake! Budget to be recognized In the business world, there [...]
Tweet One of the most challenging elements of marketing communications is that it can be VERY subjective. When vendors are considering their investment to exhibit at a conference like HIMSS11, how important is it to have a brand new booth? Sure, it’s cool, but also expensive. Does the incremental investment bring in a commensurate number [...]
Tweet We spend a lot of time discussing the lack of merit of TLAs (three-letter-acronyms) for the corporate names of our healthcare clients, but it’s an uphill battle. It seems healthcare wants the simplicity of an “IBM” as long as it has the mega power of the brand like IBM has. The most common argument [...]