Tweet Social media offers the promise of far-reaching, online exposure at a relatively low cost. And today in healthcare B2B marketing, having a social media program as part as your overall promotional efforts is now more likely the norm than the differentiator. But there are companies that rush into social media marketing programs without a [...]
Tweet While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor does it substitute for public relations efforts. And taking on a social media campaign is not a short-term strategy that should be [...]
Tweet That’s right. Social media isn’t a fad, but instead a fundamental shift in the way we communicate in both business and personal aspects. A few months back, I wrote the blog post, “Social Media: A passing phase that’ll never catch on…just like the Internet,” and to that same point, the video below from Socialnomics [...]
Tweet Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach? Yes. Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media [...]
Tweet When discussing social media with our healthcare IT clients or industry colleagues that are new to the realm of Web 2.0, the inevitable question we’re often faced with is “how do you find the time to keep up and do all this blogging and twittering?” Yes, blogs, RSS feeds, Twitter, Facebook, LinkedIn, YouTube and [...]
Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]
Tweet When it comes to advertising, healthcare marketers have numerous options for spending their ad dollars, from print venues and banner ads to moving billboards and pay-per-click promotions. Ever wonder where the future is headed? Despite numerous predictions that print media is dying and will be replaced by the Web, the future is hardly that [...]
Tweet Susan Carr, editor and associate publisher of Patient Safety & Quality Healthcare, takes some time to describe the new, active, public role she now plays with readers. It’s no longer possible to sit quietly on the sidelines. My role as editor of a magazine comprised of articles written by experts is consistent with my [...]