Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Blogging’

Category: Guest Blog, Healthcare Communications, Social Media, Uncategorized

Q&A with John Lynn on understanding effective social media

Posted: Leslie Kirk

Tweet As you probably know by now, we assist clients in developing strategic, sustainable social media campaigns that are meaningful to their target audiences. What you may not know is that before embarking on this project, we perform a full social media assessment because every company is different and not every social media platform is [...]

Category: Healthcare Communications, Social Media

Why should healthcare IT companies blog?

Posted: Jennifer Jennings

Tweet Blog. Blog. Blog. Blog. Blog. Haven’t quite wrapped your head around the importance of blogging and social media in healthcare technology? Yet to embrace these outlets as part of your marketing strategy? When others discuss the subject of blogs, does it come across more as the “Wah, wah, wah” Charlie Brown hears when grownups [...]

Category: New Media, Search Engine Optimization, Social Media, Word of the Week

Word of the Week: Trackback

Posted: Word of the Week

Tweet Trackback: A trackback on a blog is a notification that a particular entry has been linked to by another blog. This lets the original author know who is reading his or her post, adds legitimacy to the post by showing relevance, and provides readers with additional sources of information on that particular topic. Trackbacks [...]

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