Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Blogger relations’

Category: Healthcare Communications, Media Relations, Social Media, Word of the Week

Word of the Week: Authority

Posted: Word of the Week

Tweet Authority: A couple weeks ago, we discussed Compete and the importance of vetting a Web site or blog before spending time on a pitch. Another valuable tool for this, available through the blog search database Technorati, is a site’s authority. Authority measures a site’s influence in the blogosphere within a similar content category based [...]

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