Tweet It’s probably an occupational hazard, but I’m often overly critical of television ads. Recently, though, I’ve had to tip my hat to Kia and its “Sandman” commercials. The car company has done an extraordinary job, I think, in slicing and dicing a single concept to keep the audience’s attention time after time. The extended [...]
Tweet When innovative, fresh ideas explode on the scene, it’s inevitable that copycats will be trailing only a half-step behind. Sometimes, this is a good thing, producing a variety of similar goods and services at a range of prices. However, sometimes, this is a bad thing. Take, for example, the fantastic Old Spice, “The Man [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior interactive developer and producer is interviewed to discuss his experience with Dodge in the recent months. To view earlier installments please click here. Steve Rigby is the senior interactive developer and producer. He has been with Dodge Communications for four [...]
Tweet Thank you to everyone who attended our most recent webinar “What’s for launch? Using integrated communications strategies in your company” led by Brad Dodge. The webinar focused on strategies to help combat the biggest challenges for launching a new company or product in a B2B setting. Most organizations underestimate the resources, funding and time [...]
Tweet Thank you to everyone who attended Thursday’s webinar, “Where is Print Advertising Headed? MedTech Media Discusses the New Paradigm.” The webinar panelists Jack Beaudoin, co-founder and CEO of MedTech Media, and Danielle Hartley, SVP, publisher for MedTech Media, provided insights into how the landscape of print advertising is changing and offered strategic recommendations for [...]
Tweet Join us for a free webinar on Thursday, May 19 at 1 p.m. EDT, with Jack Beaudoin, CEO, and Danielle Hartley, SVP and publisher of MedTech Media. They’ll examine the changing landscape of print advertising and offer strategic recommendations for vendors making advertising buying decisions. Click here for more details and to register for [...]
Tweet Intangibility. The absolute biggest challenge of advertising in the field of healthcare. I feel for the marketing folks at healthcare technology companies. They’re consumers, they see the Coke ads, the Nike ads, all the slick auto advertising, and they want something cool too! And they deserve it. Don’t worry, I’m not going to start [...]
Tweet A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of [...]
Tweet Naming a new product or company is a tricky endeavor, but when done right it can make you stand out from the rest. When done wrong, however, it can result in your company or product blending in with everything else in its category. Further adding to the complexity of this process, estimates show that [...]
Tweet When it comes to advertising, healthcare marketers have numerous options for spending their ad dollars, from print venues and banner ads to moving billboards and pay-per-click promotions. Ever wonder where the future is headed? Despite numerous predictions that print media is dying and will be replaced by the Web, the future is hardly that [...]