Tweet It’s probably an occupational hazard, but I’m often overly critical of television ads. Recently, though, I’ve had to tip my hat to Kia and its “Sandman” commercials. The car company has done an extraordinary job, I think, in slicing and dicing a single concept to keep the audience’s attention time after time. The extended [...]
Tweet A few weeks ago, I was in Massachusetts visiting a sick family member. This is the area where I began my healthcare sales career back in 1983, and I had a great time remembering those early days. I was a sales manager at a ComputerLand, kind of an old version of BestBuy. One of [...]
Tweet Screenshots that is. Just when you’ve presented a beautiful layout and everyone wants to roll with it, someone says, “Oh yeah, there’s one more thing, can we scatter a bunch of screenshots of our software throughout the copy?” And the beauty is lost. There are obviously a few issues with screenshots. The first is [...]
Tweet Color is a funny thing. So is colour. Especially when it comes to branding healthcare organizations. OK, so admittedly blue says healthcare and probably always will. But I believe some new trends are on the horizon. So what is the new blue? NOT BLACK. There are lots of other colors out there, but I [...]
Tweet OK, there will always be a place to show a happy doctor, nurse, or administrator. A smiling face is engaging – especially when all the doctors and nurses are in their mid-twenties and look like they stepped right off the set of ER. But let’s face it, if you’re flipping through a medical journal [...]
Tweet My good friend Mary Robbins taught me many things about effective advertising. She has served as a creative director for Ogilvy & Mather, Cohn & Wells, ACQ, Robbins Brandt Richter and others. With hundreds of awards for creativity, she’s most proud of campaigns that delivered measurable ROI for her clients. I’m finding that Mary’s [...]