Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Accountable care’

Category: Healthcare Communications, Healthcare Marketing, Marketing Tips, Messaging, Public Relations

Tailoring positioning and messaging to ensure that customers can rely on medical device companies to achieve the accountable care organization mandate

Posted: John Smith

Tweet The term “accountable care” grew out of studies at Dartmouth Medical School which tracked the variation of quality and cost of care across the United States. Their findings showed that cost and quality were not always in alignment and that regions that spent a lot of money on healthcare did not always reap the benefit [...]

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