Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Accountable Care Organizations’

Category: Patient Simulation, Technology

What you need to know about simulation in healthcare

Posted: Jessica Beard

Tweet Mannequins, task-trainers, standardized patients, virtual patients…these are all types of simulations. But what do they mean to the healthcare industry? Simulation is nothing new to medical students training to become the doctors and nurses of the future. However, there’s significant opportunity for long-practicing healthcare professionals in the use of simulation. For starters, as accountable [...]

Category: health news, Healthcare Reform

Health reform uncertainty is no reason to stop innovating

Posted: Kat McDavitt

Tweet The healthcare industry is bracing for a potential bombshell in late June. The individual mandate, a key portion of the 2009 Patient Protection and Affordable Care Act (PPACA), may be overturned by the Supreme Court. While the mandate is just one provision in the extremely expansive healthcare law, a lot hinges on its constitutionality. [...]

Category: Accountable Care Organizations

Do you understand the proposed ACO rule?

Posted: Elisabeth Deckon

Tweet Key Points to Note in the ACO Regulations I recently returned from the American Medical Group Association’s (AMGA) annual conference in DC where accountable care organizations (ACOs) were a hot topic of conversation. The long-awaited regulations regarding ACOs were published on March 31 so many folks were still trying to fully understand what the [...]

Category: Accountable Care Organizations, Guest Blog, Healthcare Reform

Chris Coloian: New interests, projects and initiatives in healthcare

Posted: Brad Dodge

Tweet Also at the 2011 Healthcare Summit at Jackson Hole, I talked with Chris Coloian, principal at Assabet Ventures and the Chairperson at the Care Continuum Alliance. Dodge: Chris, tell our readers about your business. Coloian: We are a management advisory, consulting, and  business development firm helping early-stage and transitionary companies with their strategy and [...]

Category: Accountable Care Organizations, Guest Blog, Healthcare Communications, Marketing Communications

Dave Bjork: Healthcare Summit at Jackson Hole formed to foster deep relationships

Posted: Brad Dodge

Tweet I had the opportunity to get an invitation to last week’s 2011 Healthcare Summit at Jackson Hole. This is the first year of an invitation-only event, light on content and heavy on relationship development. I caught up with the event’s organizer, Dave Bjork, president of Telcare, on his concept behind the event.  Dodge: What’s the [...]

Category: Accountable Care Organizations, Public Relations

Public relations has a broad and flexible ability to educate key audiences about medical device companies’ capabilities as they relate to accountable care (ACO) and other issues

Posted: John Smith

Tweet Unlike other marketing disciplines, public relations offers the broadest and most expansive opportunity to educate target audiences with the highest credibility because of its nature as “earned” media versus “paid” media, e.g., advertising. It also enables medical device companies to achieve “thought leadership” status for its executives, researchers and physician champions through the publication [...]

Category: Accountable Care Organizations, Electronic Health Records

Guest post: Coordinated patient care requires teamwork—and technology

Posted: Brian Parrish

Tweet Rob Culbert is the president of Culbert Healthcare Solutions, a professional services firm serving healthcare organizations in the areas of operations management, revenue cycle, clinical transformation and information technology. In this blog post, he stresses the need for successful alignment strategies. The healthcare industry is buzzing right now about accountable care organizations (ACOs) and [...]

Category: Accountable Care Organizations

Understanding ACOs

Posted: Elizabeth Glaser

Tweet Since passage of the Patient Privacy and Affordable Care Act (PPACA) earlier this year, there has been a great deal of talk about Accountable Care Organizations. They are still ill-defined, but more and more information is coming to light. In fact, an FTC/CMS/OIG Workshop on ACOs being held Oct. 5 in Baltimore. Those unable [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Tips, Messaging, Public Relations

Tailoring positioning and messaging to ensure that customers can rely on medical device companies to achieve the accountable care organization mandate

Posted: John Smith

Tweet The term “accountable care” grew out of studies at Dartmouth Medical School which tracked the variation of quality and cost of care across the United States. Their findings showed that cost and quality were not always in alignment and that regions that spent a lot of money on healthcare did not always reap the benefit [...]

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