If you’re in any way involved with marketing, you realize there’s something wrong with that question. It’s the word
“waiting.” Marketing is defined as a strategy by which companies live and breathe – it demands outreach, communication and forward motion. If you have been sitting at your desk with a stack of outdated brochures and nowhere to go, you have a problem.
Marketing paralysis has snuggled in comfortably as companies have delayed marketing expenditures. Understandably, the economy has thrown companies some hard knocks. In more than a few cases, marketing budgets have stepped up to the chopping block.
It’s hard to feel energized in the midst of overcast skies and less-than-spectacular news. Not to mention having a fraction of your pre-recession budget. But there’s only one way to get your marketing program, and your company, out of the mud: start moving. Not all marketing requires serious money to get a seat at the table. Take an inventory of your contacts and pick up the phone, reach out, involve your staff in strategy sessions to spread excitement, and get out to conferences and meet people. When it comes to spreading your message to a national or worldwide audience, consider the new channels available to you. These include Twitter, Facebook and LinkedIn.
Don’t forget that the economy has affected most companies, and clearer airways are the prize to those who have kept communicating with their audience through tough times. Fall is almost here, and it’s time for a change.
