Dodge Communications

Strategic marketing and PR for the healthcare industry

Category: Social Media

Statistics show social media is not a fad

Posted: Jennifer Jennings

That’s right. Social media isn’t a fad, but instead a fundamental shift in the way we communicate in both business and personal aspects. A few months back, I wrote the blog post, “Social Media: A passing phase that’ll never catch on…just like the Internet,” and to that same point, the video below from Socialnomics demonstrates an excellent compilation of striking statistics revolving around the growing use of social media and technology.

“I’ve come loaded with statistics, for I’ve noticed that a man can’t prove anything without statistics.” —Mark Twain

Whether this social media shift is the biggest since the Industrial Revolution is up to you to evaluate and relatively determine, but it is no question that social media is made up of increasingly essential communication tools (like Twitter, Facebook, LinkedIn, blogs, etc.) that have altered our relationships and the way we do business even in our B2B healthcare IT environment. The new technology is out there, and those stats give you an idea of the volume of users embracing it and not sitting idly by waiting for the next movement on the horizon.

After watching this video, the important question that I’m asking is “What will these statistics look like six months or six years from now?” Comment and share your thoughts below!

  1. Great article and interesting video. Well done.

    Rick White

    11/8/09 1:10 pm

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