Salamba sirsasana: Achieving complete balance in communication and responsiveness
Salamba Sirsasana – a Sanskrit term meaning “headstand” or “balance,” comes from its root word “asana,” meaning “posture” or “pose.” In yoga, one of the most unattainable positions is the salamba sirsasana. This requires the body to be completely inverted: an unnatural experience. To achieve this, dedicated balance must be mastered. For PR professionals, how does this apply? What is the similarity? We are required to interact with people daily – this may not be unnatural but it requires refined interpersonal skills. Whether working with clients or teams, public relations has a heavy emphasis on continual communication. Emphasis on continual: not just communication, but responsiveness as well.
With the development and acceleration of technology, the rate at which we communicate with others has increased exponentially. In effect, our expectations, in regards to clear communication and response time, are high – maybe too high. In a fast-paced environment, like the PR industry, how is it possible to juggle ongoing communication with attentive responsiveness to clients and teams? To exceed clients’ expectations and ease the workflow in your agency, communication must be key, but so must responsiveness. Here are a few tips on how to maintain sirsasana.
Be Professional – Adho Mukha Svanasana. The adho mukha svanasana pose or the “downward dog.” This engages resistance muscles – practicing control for the sirsasana.
In a similar light, embody professionalism and control in all channels of your communication. Always remember at the end of the day, these are your clients. They are seeking your services, expertise and experience; you are a PR professional, the thought leader of the industry. Maintain your professional demeanor of being a calm, collected and cultured individual. When you communicate, make professionalism a priority in your emails, calls and conversations. Being responsive as well as professional in communication is a hard balance to come by – but when it is mastered, respect is gained and an impression is made.
Be Proactive – Salamba Sarvangasana. The salamba sarvangasana or the “supported shoulderstand.” This establishes support and confidence to progress in sirsasana.
Support your client with reason and original ideas. This builds confidence with your client. Communicate your ideas proactively. This means to think critically, question news and trends and find studies on your specified field. Do not hesitate to make recommendations, suggestions or brainstorm new ideas. Clients want you to communicate what you believe is a strong or weak opportunity. Be proactive in finding valuable information that pertains to your client and their industry, whether competitor business or market trends. Stay informed with your client’s field and their products. If there is breaking industry news, be bold – have an opinion to share and a potential call-to-action for the client.
Be Passionate - Virasana. The virasana or the “hero pose.” This builds endurance and rejuvenates muscles before the sirsasana.
Endurance and rejuvenation is what we need in our fast-paced environment. What builds us up and makes it all worth it? Cling to that. Being professional and proactive are learned skills, but being passionate about the work you do is contagious; it spreads like fire. When one is passionate about something we have more energy, work much harder, are more creative and driven, search more diligently for solutions when difficult problems arise and motivate others who work alongside them. By developing an enthusiasm for the work and the projects and people you work with, you and your team will become more fervent and eager in your work. Clients notice this and appreciate it. Allow yourself to be inspired and excited by your clients’ work, your work for them and the work you do with your colleagues.
Some say balance is unattainable, but with practice and dedication to a few, healthy exercises, the same intimidating balance can slowly become achievable and you may find yourself in salamba sirsasana. Namaste.