While we sing the praises of social media, such as Twitter, blogs and LinkedIn, healthcare IT companies need much more to succeed. For example, social media doesn’t replace a marketing strategy, nor does it substitute for public relations efforts. And taking on a social media campaign is not a short-term strategy that should be entered into lightly. You need buy-in, a realistic budget and a dedicated team, whether it’s internal or your PR agency, to man the effort and ensure it’s given the resources required to actually accomplish your short- and long-term goals.
Check out this article from AdAge that further expounds upon these points and appropriately sets social media expectations.
