Media relations efforts are a must for healthcare IT

By Dodge Communications (not verified) on March 30th, 2009

The economic downturn is hitting every part of the nation right now, including healthcare IT and the media. Although this global recession could present itself as a serious strain for companies and individuals in both industries, it can be seen as a perfect opportunity for those in the healthcare field to work closely with the media and help their companies gain additional exposure. This PR News article focuses on building and sustaining relationships with the press that are beneficial to all parties involved, as well as strategies and tactics for media relations practices during these tumultuous times.