Get with the times: 4 things you should be adding to your digital marketing strategy

By Katelyn Lewis on July 18th, 2017

The majority of businesses and consumers are gathering their information – and many times – making buying decisions online. It is crucial that companies invest the time and resources to meet their buyers where they are. Online.

That’s why it is so critical to stay current and easily adaptable to the ever-changing landscape of the online world and making sure your digital marketing strategy follows suit.

With 2017 already halfway over, let’s take a look at four huge digital marketing trends that are creating a splash this year and should be where companies are continuing to put their focus their marketing efforts:

1. Mobile marketing

Pew Research Center recently conducted a survey that found 77 percent of Americans owned a smartphone on 2016. Our mobile devices are becoming more and more imbedded as a part of our everyday lives, including our social interactions, shopping patterns and even our health.

We use our mobile devices to search for a product, read reviews, check the latest news, search for directions to the closest store, directly purchase an item, track our fitness – the list goes on! There’s no question why marketers are putting more and more resources into reaching their audiences on the devices that are constantly by their side.

Mobile marketing can range from sending promotional text message alerts to designing company websites to be mobile-friendly when viewing from a smartphone or tablet.

2. Live-streaming

When you think of live-streaming, you probably first think of social media platforms like Periscope, Twitter, Facebook, YouTube and Instagram. Marketers now have a brand new tool to consider when it comes to their overall social media strategy.

In a world flooded with content, live streaming offers a great way for brands to stand out among the clutter. For example, the most viewed Facebook live video in 2016, “Chewbacca Mom,” has garnered more than 166 million views since it first streamed on May 20, 2016.

Live video is great for building trust and transparency with your customers. It is an organic interaction that allows your audience to feel connected and engaged with your brand.

A few examples of ways companies are using live streaming is showing live debates, workshops, conferences, product reviews, and walkthroughs or facility tours.
Even though live streaming is still a fairly new digital marketing tool, it is not showing any signs of slowing down, making it a valuable means for marketers to begin implementing into their digital marketing strategy.

3. Using data

Data is a big part of a marketers day-to-day. It’s used to build reports, share meaningful statistics, understand customers better and help make smart business decisions. Therefore, more data means better predictions, which target better prospects, resulting in more customers.

But, often data is hard to digest and interpret. As marketers, we strive to turn numbers into something meaningful for our customers. One way to do so is to visually represent the data through online materials such as infographics.

There are numerous data visualization tools available today, and we can expect them to become even more refined and resourceful in the coming years.

4. Marketing automation

Since 2011, marketing automation has continued to grow significantly and should be a part of any robust marketing plan. It is now something that brands should see as crucial component of their marketing success.

Marketing automation can be used to leverage several aspects of content marketing, including social media.

It is also a God-send when it comes to reducing the time that is involved in the overall sales cycle and lead generation process. It can also lead to improvements in the way a business engages and nurtures their prospects, allowing them to become more effective communicators, while refining and targeting their message.

As trends emerge and new tools become available, it is important to consider incorporating them into your marketing strategy, especially when focusing in the digital realm.

But the basic principles of successful marketing will never go away: quality, meaningful relationships with customers, and a foundation of trust and consistency.

What kind of new digital marketing trends and tools have you adopted or plan to adopt this year?

Add new comment