From twidiot to twitterrific

twitter101Twitter has undoubtedly been a hot topic for quite a few months now. We know hospitals for example have been twittering during surgeries and other organizations like HIMSS have been using it to publicize Web content and upcoming events. But, what’s in it for you as a healthcare IT vendor? The value of business-to-business and business-to-consumer conversations conducted through Twitter is hard to ignore. For example, this recent New York Times article provides insight into how many small companies have significantly grown their operations or customer base through relationships built in Twitter.

So, perhaps the value is clear, but how do healthcare IT companies make the leap? Where does one learn to ‘tweet’? How is a business supposed to successfully use the application to their advantage? According to a New York Times blog post, Twitter is on it with a 101 guide for businesses as well as case studies showing how other organizations have successfully launched into Twitter. Perhaps that’s enough for now, but soon marketing and sales departments will be looking to justify time spent using Twitter and its ability to impact the bottom line. It only seems a matter of time before commercial Twitter accounts with bells, whistles and analytics become the next step in this new venture that’s changing the way companies think and act.