Fitness and healthcare: Lessons to live by

By Dodge Communications on August 4th, 2014

I recently stumbled upon an article on PR Daily’s website that compares public relations success to getting fit. If not only for the 1980s workout gif that accompanies the content, the article is certainly worth the read, as it explores four lessons gleaned from an intense workout regimen that can also be applied to public relations success.

At Dodge, we certainly live by these best practices. But it begs the question: Can healthcare executives learn from the same four concepts?

  1. Measure your progress. When getting fit, it’s important to monitor your progress and keep your eye on the prize. Healthcare IT companies are no different. Many of our clients measure their progress on a regular basis, making updates to technology platforms to ensure that they can help their own clients—providers across the care continuum—meet clinical, operational and financial goals.
  2. Give yourself some time. It takes a bit of time to see the results of your workout, but that’s not a reflection on the success of your fitness program. The healthcare industry can also live by this rule of thumb. Take ICD-10, for example. The most recent delay has seen some executives frustrated, while others are grateful for additional time. Whatever opinions may be, it’s reality that ICD-10 will significantly expand the number of medical billing codes, and not being prepared can have serious consequences. By taking necessary time for training and transitions, organizations can avoid the potential for decreased reimbursement, delays and denials and ultimately reap the benefits of an expanded coding set.
  3. Lap everyone on the couch. A little bit goes a long way. With fitness, it’s better to do a little bit than to do nothing at all. After all, you’re still lapping everyone who’s sitting on the couch. For healthcare, the same mantra goes. Implementing technology can help streamline the business of running an organization. Your platform may help automate and reduce work for staff to improve collaborative care across the continuum. It may help you control revenue cycle processes by providing staff with scripts to improve point-of-service collections. It’s important to assess how vendor relationships can enhance your organization, both now and in the long term.
  4. Change it up. Choosing one, single way to work out can be boring, and people oftentimes find it more interesting to change it out between strength training, running, swimming or classes. Healthcare IT also recognizes the value of change. In today’s evolving industry landscape, it’s important to consider all the ways to interact with patients about their care to meet a myriad of needs from value-based care to enhanced patient experiences and improved patient retention rates. From communicating about clinical journeys to engaging about financial costs, patients are expecting to be more proactive participants in their care, and technology can certainly help providers and staff with the process.

What are some of the ways you’re putting these lessons to use in your organizations?

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