eBook available: From journey to destination: end-to-end B2B marketing automation

By Ashlea Cartee on March 9th, 2016

Our recent eBook, “From journey to destination: end-to-end B2B marketing automation” explores how marketing automation drives sales and accelerates the pipeline while providing insight on how the tool works to attract, convert, nurture and retain customers. Marketing automation can shorten sales cycles, align sales and marketing efforts and help businesses get the most value out of their customer relationship management (CRM) solution.

Whether you’ve delayed jumping into the marketing automation pool or you’re an accomplished pro, this eBook provides useful guidelines on how to optimize your budget and maximize your impact. Learn how marketing automation can better help you attract and engage prospects, convert them into customers and transform customers into brand advocates.

Attract
This section highlights the first step of marketing automation - attracting visitors and gathering leads. There are three primary types of media to consider at this preliminary stage of interaction. Learn why it’s imperative to leverage all three media to reinforce brand awareness and increase the impact of your message to your audience.

Convert
The next step is to acquire information so that you can convert prospects into qualified leads. We know it can be a challenge to request information necessary for sales. This section provides strategies on obtaining information by offering visitors valuable information that they can’t find anywhere else.

Nurture
This section focuses on lead nurture, and provides insight on why it’s important to adjust your messaging based on where prospects lie in the buying cycle. It’s essential to tailor content at each stage and offer a variety of materials in different formats to accommodate different levels of interest.

Retain
Once a prospect becomes a customer, it’s important to keep them feeling engaged, valued and sold on your brand. Last, but not least, this section will highlight tips on retaining happy, loyal customers.

To learn marketing automation best practices and tips, download this eBook now.

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