Dodge Communications healthcare thought leadership series featuring Lee Aase

By Erin Meadows on July 22nd, 2014

Hear from Lee Aase, director of the Mayo Clinic Center for Social Media, on how social media has evolved and the opportunity for healthcare organizations to connect and engage with patients, prospective patients and other stakeholders. Aase discusses ways to encourage your audience to get engaged in social media content; the value of word-of-mouth in the industry and social media’s role in spreading important messages; the educational impact of social media for patients and the research community; overcoming healthcare privacy issues like HIPAA; and how to measure the ROI of social media. Aase also discusses the future of social media in the space.

 

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