Tweet Quantcast: A while back, we discussed the importance of knowing how influential a website or blog is and how its visitor stats play a large role in that judgment. Quantcast is a very useful tool for measuring a site’s visitor numbers. Similar to Compete, Quantcast is a free tool that provides a quick snapshot [...]
Tweet Once again something is exciting and new! Is Google+ just a fad, or does it truly have the potential to be a leading social media platform? What are the benefits to healthcare? From a PR, media relations and marketing perspective, what should you know? How should you get involved? Should you even get involved? [...]
Tweet “We’ll get around to it when it’s standard practice.” That seems to be how many companies are thinking when it comes to getting their site ready for mobile access. For many, it just doesn’t seem like designing a company’s website for mobile access needs to be a priority. How many clients and prospects are [...]
Tweet Mashup: A mashup on the Web is a site or application that combines features from multiple sources to create a new service. This often involves using open APIs from different services to create an integrated solution for whatever the user is trying to accomplish on the Web. Examples of mashups range widely from metasearch [...]
Tweet A prospective customer’s first interaction with a medical device company brand may typically take place online. It is, therefore, increasingly important to ensure that potential customers find a compelling, easy-to-navigate website that takes advantage of the latest technologies and design techniques, as well as addresses important issues vital to client success. An accurate and [...]
Tweet Imagine you’re preparing a slide presentation to deliver to an audience. But there are a few details about your audience that will affect choices you make in preparing your slides. First, the audience members each speak a different language – from English to Spanish, French, German and Italian, to Mandarin, Hindi, Arabic, Portuguese and [...]
Tweet Seriously, when was the last time you thought about updating your Web site? There is a 99.9999% chance that your Web site makes your first impression. Does it take forever to load? (“These guys are wasting my time. Who do they think they are?”) Is it overcrowded with information and clashing images? (“Man, these [...]
Tweet Content management systems (CMSs) have been available for years and have recently been gaining in popularity. A particular trend is the use of Web content management systems (WCMSs). One reason? The economy. Some organizations are trying to cut expenses by performing previously outsourced tasks in-house. But what are content management systems? How do you [...]
Tweet A few weeks ago, we introduced you to Bing, Microsoft’s replacement for Live Search. Now, shortly after Yahoo and Microsoft announce they are going to join forces on the search engine front, Google is answering back with Caffeine, a faster and more accurate way to search the Web. While the front end of the [...]
Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]