Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Uncategorized’

Category: Guest Blog, Healthcare Communications, Social Media, Uncategorized

Q&A with John Lynn on understanding effective social media

Posted: Leslie Kirk

Tweet As you probably know by now, we assist clients in developing strategic, sustainable social media campaigns that are meaningful to their target audiences. What you may not know is that before embarking on this project, we perform a full social media assessment because every company is different and not every social media platform is [...]

Category: Social Media, Technology, Uncategorized, Word of the Week

Word of the Week: Instagram

Posted: Word of the Week

Tweet Instagram: Instagram is a mobile app that allows you to apply filters to photos taken on a mobile device. Each photo taken can then be shared with both friends and strangers on various social media networks including Facebook, Twitter, and Tumblr. Instagram was just purchased this week for $1 billion  by Facebook. You may [...]

Category: B2B, Healthcare Communications, Social Media, Uncategorized

How will Pinterest impact B2B communication in healthcare?

Posted: Taylor Davis

Tweet In the ever-changing world of social media, businesses are constantly faced with different ways to connect with audiences, share information and expand their online presences. The recent popularity of Pinterest on the social media scene presents companies with new PR and marketing opportunities, and if leveraged appropriately, it may turn out to be quite [...]

Category: Marketing Communications, Uncategorized, Web sites, Word of the Week

Word of the Week: Checkthis

Posted: Word of the Week

Tweet Checkthis: Checkthis is a unique web tool that allows users to instantly create a one page website. Users are presented with four options: Tell, Sell, Ask and Invite. These four functions allow users to create a single-blog like post with the ability to include images and videos, sell a product with payment done through [...]

Category: Healthcare Communications, HIPAA, Social Media, Uncategorized

Social media and today’s doctor: Avoiding missteps while leveraging its potential

Posted: Alison Maxson

Tweet Social media seems to be everywhere, and everyone seems to be using it. Citizens of the healthcare community in particular seem to be focusing more on the use of social media and the effect it’s having on the industry. Recently, for example, social media has been identified as an effective way to communicate during [...]

Category: Uncategorized

Word of the Week: Revolution Health

Posted: admin

Tweet Revolution Health: Revolution Health is another great resource for e-patients wanting to learn more about the health-related issues affecting them and their loved ones. The site features an A-Z database of health conditions, a guide full of tips for healthy living, which include everything ranging from fitness to natural health to relationships and life [...]

Category: Healthcare Communications, Uncategorized

Jennifer Kuesel discusses how NextGen Healthcare achieves healthcare industry goals through an integrated communications partnership

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Jennifer Kuesel is the director of marketing at NextGen Healthcare. She says that partnering with Dodge Communications has been fruitful and that [...]

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