Tweet Susan Carr, editor and associate publisher of Patient Safety & Quality Healthcare, takes some time to describe the new, active, public role she now plays with readers. It’s no longer possible to sit quietly on the sidelines. My role as editor of a magazine comprised of articles written by experts is consistent with my [...]
Tweet Five of the top editors in healthcare will be panelists in our upcoming webinar on June 10 from 1-2 eastern. You can find details here.
Tweet As the economy requires companies to tighten their belts and more carefully monitor budgets and expenses, both business-to-business and business-to-consumer organizations are cutting back. In the healthcare IT industry, we’ve seen a somewhat lower HIMSS turnout, layoffs and smaller advertising budgets—if any at all. So this begs the question for marketing folks, to spend [...]
Tweet As history has shown us, most great inventions or innovative ideas have been greeted by a slew of skeptics and nay-sayers. But isn’t that a sign of true innovation? In my lifetime, the most influential innovation I can recall (and one not immune to skepticism) was the Internet. Just for laughs, see the 1995 [...]
Tweet Feel like you’re the only one NOT using Twitter? Well, you might eventually be right! According to comScore’s recently released numbers, worldwide visitors to Twitter.com increased 95 percent in the month of March 2009 from 9.8 million to 19.1 million, making it the fastest-growing site last month. Of this, U.S. visitors represented 9.3 million [...]
Tweet Michael McBride, Editor-in-Chief for Health Management Technology magazine, took the time to share his thoughts on the great results his publication is deriving from social media initiatives. Trends come and trends go; however, one trend remains constant and that’s change. Changes happen all around us every day, and yet we selectively dismiss those we [...]
Tweet With social media becoming a more critical strategic tool every day, our healthcare IT clients often ask how to best approach this new space to maximize their message. Although there are many networking sites to choose from, one popular site commanding a lot of attention right now is Twitter, which functions as a service [...]
Tweet While the differences between B2B and B2C marketing are many - from the length of the sales cycle to the motivations of the buyer – the fundamentals are still the same. Successful marketers in either category must define their audience, hone their key messages and focus on what makes them unique. In other words, B2B [...]
Tweet As is the so often the case, B2B differs from B2C yet again. This time, with social media drivers. Like B2C, B2B companies need to exploit social media vehicles to generate Web traffic and product demand. And like B2C, B2B companies need to exploit social media vehicles to boost page ranking within search engines. [...]
Tweet Social media is the hot topic right now, and with all of the Twitter and Facebook buzz that is currently going on, it is easy to get confused about which sites you and/or your company should join. This YouTube video explains what social media is all about – in terms of ice cream – [...]