Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Social Media’

Category: Social Media, Word of the Week

Word of the Week: LiveGO

Posted: Word of the Week

Tweet LiveGO: LiveGO is a web dashboard that incorporates email, instant messaging and social media in one easy-to-use platform. After connecting LiveGO to your Twitter, Facebook, and Gmail/Yahoo!/AOL email accounts, users can get a combined view of all messages and updates in the dashboard screen, or they can choose each account individually to obtain the [...]

Category: Advertising, Lead Generation, Marketing Communications, Marketing Tips, Public Relations, Social Media

Infusing B2C strategies to take B2B communications out of the box

Posted: Emily Schwarz

Tweet Having worked both in business-to-consumer (B2C) and business-to-business (B2B) communications settings, it’s evident many factors differentiate the two, but a lot of the guiding principles remain the same. For example, B2B in its definition requires a 100 percent complete understanding of a product or service, which in our industry is often rather complex. Whereas [...]

Category: Social Media, Word of the Week

Word of the Week: ifttt

Posted: Word of the Week

Tweet ifttt: This simple acronym is a very unique and useful tool for the social media user trying to synergize. ifttt stands for “if this then that,” and this free tool allows users to create certain scenarios within their online presence. For example, “If a friend tags me in a photo on Facebook, add that [...]

Category: Cloud Services, HIMSS, Mobile, Social Media

HIMSS12 conversations will center on cloud services, mobility and social networking

Posted: Brad Dodge

Tweet In the latest installment of our HIMSS12 blog series, Gary Palgon of Liaison Technologies is interviewed. Gary serves as Liaison’s vice president of healthcare solutions. To view earlier installments click here. Dodge: What do you think will be the theme of conversations this year at HIMSS? Palgon: Three things: Cloud services and how they [...]

Category: Entrepreneurship, Social Media

New Year, New Resolutions

Posted: Jennifer Jennings

Tweet 2012 is here! And that can only mean one thing—time for resolutions. Aside from resolving to become better-looking, healthier, richer and more successful over the next 12 months—while also knocking off a few bucket-list items—January is also a good time to focus on goals for your professional growth. 1. Become more familiar with the [...]

Category: Social Media, Word of the Week

Word of the Week: SOPA

Posted: Word of the Week

Tweet SOPA: The Stop Online Piracy Act (SOPA) is a bill that was introduced late last year in the House of Representatives that is aimed at protecting intellectual property on the Internet. Supporters of the bill cite its ability to improve the enforcement of copyright laws as well as protect Internet users against scams aimed [...]

Category: Social Media, Word of the Week

Word of the Week: Social Television

Posted: admin

Tweet Social Television: Social TV, simply put, is the combination of watching television while simultaneously engaging in conversations via social media. Tweeting or Facebooking about the shows we are watching was a trend on the rise during 2011 and is expected to continue to thrive as we move into 2012. Twitter has already begun to [...]

Category: Social Media, Word of the Week

Word of the Week: Flipboard

Posted: Word of the Week

Tweet Flipboard: Flipboard is a social news app that integrates all of your social networks with the news that you want to follow. Released last year for the iPad and just last week for the iPhone, Flipboard provides a simple yet unique way to keep up with your social life and your news while seamlessly [...]

Category: Social Media, Word of the Week

Word of the Week: Social Commerce

Posted: Word of the Week

Tweet Social Commerce: Predicted to be one of the hottest trends in social media for 2012, social commerce can be defined as the use of social media to assist in the online purchasing of products or services. Many companies have integrated a store app into their Facebook fan pages, allowing users to purchase products without [...]

Category: Social Media, Technology, Webinar

Webinar: mBrace: How Quickly Are Doctors Adopting New Technologies?

Posted: Brad Dodge

Tweet Join us for a free webinar on Tuesday, December 13 at 1 p.m. EST, with Pamela Moore of UBM Medica US for a discussion on how physicians are embracing mobile technology, social networks and the web in general. We will also examine how medical media brands are using social networks to drive traffic and [...]

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