Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Social Media’

Category: Social Media, Technology, Word of the Week

Word of the Week: Visual.ly

Posted: Word of the Week

Tweet Visual.ly: Visual.ly is a free community that allows you to share infographics and data visualizations without the need of Photoshop or a team of designers. Visual.ly’s capabilities include the ability to create custom infographics using information from various databases, including those from social networks such as Twitter and Facebook. In fact, Visual.ly just launched [...]

Category: Guest Blog, Healthcare Communications, Social Media, Uncategorized

Q&A with John Lynn on understanding effective social media

Posted: Leslie Kirk

Tweet As you probably know by now, we assist clients in developing strategic, sustainable social media campaigns that are meaningful to their target audiences. What you may not know is that before embarking on this project, we perform a full social media assessment because every company is different and not every social media platform is [...]

Category: Social Media, Technology, Uncategorized, Word of the Week

Word of the Week: Instagram

Posted: Word of the Week

Tweet Instagram: Instagram is a mobile app that allows you to apply filters to photos taken on a mobile device. Each photo taken can then be shared with both friends and strangers on various social media networks including Facebook, Twitter, and Tumblr. Instagram was just purchased this week for $1 billion  by Facebook. You may [...]

Category: B2B, Healthcare Communications, Social Media, Uncategorized

How will Pinterest impact B2B communication in healthcare?

Posted: Taylor Davis

Tweet In the ever-changing world of social media, businesses are constantly faced with different ways to connect with audiences, share information and expand their online presences. The recent popularity of Pinterest on the social media scene presents companies with new PR and marketing opportunities, and if leveraged appropriately, it may turn out to be quite [...]

Category: Social Media, Word of the Week

Word of the Week: LiveGO

Posted: Word of the Week

Tweet LiveGO: LiveGO is a web dashboard that incorporates email, instant messaging and social media in one easy-to-use platform. After connecting LiveGO to your Twitter, Facebook, and Gmail/Yahoo!/AOL email accounts, users can get a combined view of all messages and updates in the dashboard screen, or they can choose each account individually to obtain the [...]

Category: Advertising, Lead Generation, Marketing Communications, Marketing Tips, Public Relations, Social Media

Infusing B2C strategies to take B2B communications out of the box

Posted: Emily Schwarz

Tweet Having worked both in business-to-consumer (B2C) and business-to-business (B2B) communications settings, it’s evident many factors differentiate the two, but a lot of the guiding principles remain the same. For example, B2B in its definition requires a 100 percent complete understanding of a product or service, which in our industry is often rather complex. Whereas [...]

Category: Social Media, Word of the Week

Word of the Week: ifttt

Posted: Word of the Week

Tweet ifttt: This simple acronym is a very unique and useful tool for the social media user trying to synergize. ifttt stands for “if this then that,” and this free tool allows users to create certain scenarios within their online presence. For example, “If a friend tags me in a photo on Facebook, add that [...]

Category: Cloud Services, HIMSS, Mobile, Social Media

HIMSS12 conversations will center on cloud services, mobility and social networking

Posted: Brad Dodge

Tweet In the latest installment of our HIMSS12 blog series, Gary Palgon of Liaison Technologies is interviewed. Gary serves as Liaison’s vice president of healthcare solutions. To view earlier installments click here. Dodge: What do you think will be the theme of conversations this year at HIMSS? Palgon: Three things: Cloud services and how they [...]

Category: Entrepreneurship, Social Media

New Year, New Resolutions

Posted: Jennifer Jennings

Tweet 2012 is here! And that can only mean one thing—time for resolutions. Aside from resolving to become better-looking, healthier, richer and more successful over the next 12 months—while also knocking off a few bucket-list items—January is also a good time to focus on goals for your professional growth. 1. Become more familiar with the [...]

Category: Social Media, Word of the Week

Word of the Week: SOPA

Posted: Word of the Week

Tweet SOPA: The Stop Online Piracy Act (SOPA) is a bill that was introduced late last year in the House of Representatives that is aimed at protecting intellectual property on the Internet. Supporters of the bill cite its ability to improve the enforcement of copyright laws as well as protect Internet users against scams aimed [...]

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