Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Search Engine Optimization’

Category: Search Engine Optimization, Word of the Week

Word of the Week: White hat

Posted: Word of the Week

Tweet White hat: In the world of search engine optimization (SEO), there are ways to improve your ranking through sound planning and strategy, but there are also more nefarious ways of gaining an SEO advantage. The former is known as white hat SEO, while the latter is known as black hat. With white hat SEO, [...]

Category: New Media, Search Engine Optimization, Social Media, Word of the Week

Word of the Week: Trackback

Posted: Word of the Week

Tweet Trackback: A trackback on a blog is a notification that a particular entry has been linked to by another blog. This lets the original author know who is reading his or her post, adds legitimacy to the post by showing relevance, and provides readers with additional sources of information on that particular topic. Trackbacks [...]

Category: Search Engine Optimization, Web sites

Search engine wars: Bing vs. Caffeine

Posted: Elisabeth Deckon

Tweet A few weeks ago, we introduced you to Bing, Microsoft’s replacement for Live Search. Now, shortly after Yahoo and Microsoft announce they are going to join forces on the search engine front, Google is answering back with Caffeine, a faster and more accurate way to search the Web. While the front end of the [...]

Category: Advertising, Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations, Search Engine Optimization, Social Media, Web sites

The next step in the Internet – Web 3.0

Posted: Victor Alvarez

Tweet It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, [...]

Category: Branding, Marketing Communications, Search Engine Optimization, Web sites

Introducing Bing: A new way to google

Posted: Jennifer Jennings

Tweet Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. [...]

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