Tweet Twitter has been all the buzz for the past few months, but many people still have misconceptions about this social media tool from who is using it to how it can be used. Following, we’ve decoded some of the most prevalent Twitter myths in the healthcare industry. Nobody in healthcare uses it. To the [...]
Tweet With an ever increasing quantity of healthcare blogs, Web sites and other digital venues, do you ever wonder if this media growth translates to more news or just better distribution of stories already generated by the mainstream press? Or if commenting on an article actually triggers more coverage on a topic? If so, you’re [...]
Tweet Alden Solovy, executive editor of Hospitals & Health Networks and associate publisher for the Journals of the American Hospital Association, shares his thoughts on the power of inspirational stories and the connections that can be made through letters. Connection. Understanding. Celebration. Health care workers—slogging through the necessary, rewarding but difficult work of quality and [...]
Tweet It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, [...]
Tweet Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some solid tips on working more effectively with the media. Selling is selling, and we’re all selling something. For me, I’m selling my audience, knowledge of the industry and professionalism when I try to get a healthcare CIO on the phone. I’m selling the fact that I [...]
Tweet I was pleased to participate as a guest presenter in the Physicians Practice 2009 Podcast Series: Marketing to Physicians Today. Four great topics helping vendors zero in on the current state of the physician marketplace. My podcast addressed ways to bolster advertising results through the use of PR. The basic premise is this: Even [...]
Tweet Michael McBride, Editor-in-Chief for Health Management Technology magazine, took the time to share his thoughts on the great results his publication is deriving from social media initiatives. Trends come and trends go; however, one trend remains constant and that’s change. Changes happen all around us every day, and yet we selectively dismiss those we [...]
Tweet The economic downturn is hitting every part of the nation right now, including healthcare IT and the media. Although this global recession could present itself as a serious strain for companies and individuals in both industries, it can be seen as a perfect opportunity for those in the healthcare field to work closely with [...]