Tweet Southwest Airlines works hard to differentiate itself from other airlines, using campaigns that establish a we’re-on-your-side approach to consumers that often seems absent with other carriers. From sporting analogies to faux courtroom scenes to the simple billboard message I see on my way to the airport, it’s a smart message that conjures up many [...]
Tweet The Dodge Communications team sent a team of 12 to HIMSS this year, and we enjoyed visiting with all our clients, with the media, and with the 60 year old chain smokers that occupied the slot machines at 6 am. Had they been there all night or did they ask for a wake-up call [...]
Tweet We dress casually at our office. Seems to work pretty well, because our clients, prospects and partners don’t often visit in person. When they do, everyone seems to understand that it’s time step up the dress code. We don’t really have a corporate policy to that effect—it’s just understood. And when we go on [...]
Tweet Join us for a free webinar on Tuesday, November 15 at 1 p.m. EST, with Ryan O’Connor and Tom Flatt of AMGA for a case study discussion on how you can tie your organization’s message into timely industry issues such as meaningful use, ACOs or ICD-10 and give it the unique [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. David Murphy, is vice president of product management and marketing at Health Access Solutions. Health Access Solutions has been a Dodge client [...]
Tweet My heart goes out to all those who suffered losses of any kind resulting from effects of hurricane Irene and the subsequent tropical storm. And I certainly don’t envy the jobs of the crisis spokespersons–governors and mayors, police and fire personnel, disaster response organizations and others. Spokespersons have a very important responsibility updating citizens [...]
Tweet I’ve been watching the coverage of the interviews with former Senate candidate Christine O’Donnell this week with great curiosity and amazement. The buzz started when she walked out of the interview with CNN’s Piers Morgan when—apparently—she’d had enough of his questions that weren’t what she wanted to talk about. After that, Morgan talked with [...]
Tweet Every once in awhile, a sales initiative crosses my desk that leaves me totally befuddled. In our business, it’s not uncommon for us to see examples of less-than-effective—if not downright embarrassing—marketing and promotional efforts. Rarely do we encounter one, though, that fails to communicate even the most basic message of all: what product or [...]
Tweet Kathleen Plath, VP of marketing at Specialists On Call, recently met with us to discuss her company’s recent rebranding initiative. In a sea of telemedicine vendors that provide the technology, but not the specialists behind it, Kathleen’s company has been on a mission to be heard above the chatter. Dodge: Tell us a bit [...]
Tweet We enjoyed traveling to the Moscone Center in San Francisco this week to attend the AHIP Institute 2011. There was a good deal of positive energy at the show and we enjoyed visiting with our clients, partners and friends. And if you weren’t able to attend, you missed a couple of magnificent days of [...]