Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Media’

Category: Advertising, Marketing Tips, Media

‘Copycat’ creative less than compelling

Posted: Megan Etling

Tweet When innovative, fresh ideas explode on the scene, it’s inevitable that copycats will be trailing only a half-step behind. Sometimes, this is a good thing, producing a variety of similar goods and services at a range of prices. However, sometimes, this is a bad thing. Take, for example, the fantastic Old Spice, “The Man [...]

Category: Media, Media Relations, Messaging, Public Relations

Tip to spokespersons: Never say “only” and “dead” in the same sentence

Posted: Brad Dodge

Tweet My heart goes out to all those who suffered losses of any kind resulting from effects of hurricane Irene and the subsequent tropical storm. And I certainly don’t envy the jobs of the crisis spokespersons–governors and mayors, police and fire personnel, disaster response organizations and others. Spokespersons have a very important responsibility updating citizens [...]

Category: Guest Blog, Healthcare Marketing, HIMSS, Media

Mark Hagland discusses Healthcare Informatics Innovator Awards Program and winners

Posted: Brad Dodge

Tweet I spoke with Mark Hagland, Editor in Chief at Healthcare Informatics, at the awards ceremony for the Healthcare Informatics Innovator Awards Program held during HIMSS11 at the Loews Portofino Hotel and asked a little bit more about the program. Dodge: Can you give our readers a quick history and overview of the Healthcare Informatics [...]

Category: Guest Blog, Media

Is print media dying? Part eight

Posted: Brian Parrish

Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here.

Category: Guest Blog, Media

Is print media dying? Part seven

Posted: Brian Parrish

Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here.

Category: Guest Blog, Media

Is print media dying? Part six

Posted: Brian Parrish

Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here.

Category: Guest Blog, Media

Is print media dying? Part five

Posted: Brian Parrish

Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here. Jack Beaudoin, Vice President, Content & COO, MedTech Publishing Company (publisher of Healthcare IT News and Healthcare Finance News):  In the late 1990s I was hired away from [...]

Category: Guest Blog, Media

Is print media dying? Part four

Posted: Brian Parrish

Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here.  Anthony Guerra, Founder/Editor, HealthSystemCIO.com: Print media is dying, but it’s got little to do with the traditional reasons cited for why an online vehicle is so much more powerful. [...]

Category: Guest Blog, Media

Is print media dying? Part three

Posted: Brian Parrish

Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here. Mark Hagland, Editor-in-Chief, Healthcare Informatics: I don’t believe that “print is dying” in the healthcare IT space at all. What I do believe is that our space has [...]

Category: Guest Blog, Media

Is print media dying? Part two

Posted: Brian Parrish

Tweet In the latest installment in a series, a healthcare editor responds to the question – is print media dying? To view earlier installments please click here. Ken Anderberg, Publisher/Editorial Director, Health Management Technology: The main problem with print – which is being corrected – is that we all gave away our content for free [...]

Page 1 of 3123
Previous Next
February 2012
Mon Tue Wed Thu Fri Sat Sun
« Jan    
 12345
6789101112
13141516171819
20212223242526
272829