Tweet As we mentioned in a previous post, Dodge Communications sponsored a panel-based webinar focused on social media and its impact on our industry. Thanks to everyone who attended yesterday’s webinar: Healthcare editors weigh in on social media. The event went well, and we were honored to have five of the industry’s leading editors involved [...]
Tweet By now, most people are aware of what Twitter is and how a “tweet” works. One unexpected aspect of this social media tool has been its positive impact on the relationship between journalists and PR professionals. We have found that an increasing amount of healthcare publications and journalists are utilizing Twitter as a vehicle for [...]
Tweet Anthony Guerra, Editor-in-Chief for Healthcare Informatics, provides some solid tips on working more effectively with the media. Selling is selling, and we’re all selling something. For me, I’m selling my audience, knowledge of the industry and professionalism when I try to get a healthcare CIO on the phone. I’m selling the fact that I [...]