Tweet Huh? It may sound ridiculous, but it illustrates one of the most significant marketing and PR challenges facing healthcare IT companies today. Many innovative healthcare companies are pioneering products and services that are ahead of the market—helping improve patient safety, enabling better care delivery or delivering greater efficiencies to business operations. Yet your prospect [...]
Tweet Twitter is rapidly becoming an everyday tool for all businesses, including healthcare IT companies. As this social network becomes more entrenched in the marketing and PR world, people need to understand ways to successfully use Twitter to promote their company or brand. After finding ways to attract fellow Tweeters to follow an account, people [...]
Tweet Social media marketing. It’s a hot topic that everyone’s talking about, especially as companies are evaluating their marketing strategies for 2010. The big question is: Are social media tactics really effective for B2B outreach? Yes. Didn’t expect such a clear-cut answer did you? If you think about it, it’s a no brainer. Social media [...]
Tweet Whether you’re selling to consumers or other businesses, there’s no better endorsement than one from a client, and this is especially true for healthcare IT vendors. Showing prospects that you have clients willing to speak on your behalf gives your product third-party credibility and often puts it ahead of competitive products. We’ve included five [...]
Tweet Looking to get more out of Twitter? Avid users and newcomers alike can easily expand their industry knowledge, stay on top of the latest trends and monitor best practices − all by following the right mix of associations, pundits and experts. Here’s a brief guide to get you started: Healthcare Information and Management Systems [...]
Tweet Thank you to everyone who attended last week’s webinar, Incorporating virtual conferences into your strategic marketing efforts. The event, featuring Danielle Hartley, VP, Associate Publisher – MedTech Publishing, was successful and supplied attendees with a better understanding of virtual conferences, how these online venues are rapidly expanding and how to utilize these events for [...]
Tweet Twitter has undoubtedly been a hot topic for quite a few months now. We know hospitals for example have been twittering during surgeries and other organizations like HIMSS have been using it to publicize Web content and upcoming events. But, what’s in it for you as a healthcare IT vendor? The value of business-to-business [...]
Tweet Naming a new product or company is a tricky endeavor, but when done right it can make you stand out from the rest. When done wrong, however, it can result in your company or product blending in with everything else in its category. Further adding to the complexity of this process, estimates show that [...]
Tweet Simple answer – you can! Longer answer – you can, but with different expectations… As those of us who have been using social media for awhile know, the true value of social media platforms like Twitter doesn’t lie in the tangible metrics. Twitter’s sole purpose isn’t sales, but active participation in real-time information sharing. [...]
Tweet Five of the top editors in healthcare will be panelists in our upcoming webinar on June 10 from 1-2 eastern. You can find details here.