Tweet Southwest Airlines works hard to differentiate itself from other airlines, using campaigns that establish a we’re-on-your-side approach to consumers that often seems absent with other carriers. From sporting analogies to faux courtroom scenes to the simple billboard message I see on my way to the airport, it’s a smart message that conjures up many [...]
Tweet The Dodge Communications team sent a team of 12 to HIMSS this year, and we enjoyed visiting with all our clients, with the media, and with the 60 year old chain smokers that occupied the slot machines at 6 am. Had they been there all night or did they ask for a wake-up call [...]
Tweet Having worked both in business-to-consumer (B2C) and business-to-business (B2B) communications settings, it’s evident many factors differentiate the two, but a lot of the guiding principles remain the same. For example, B2B in its definition requires a 100 percent complete understanding of a product or service, which in our industry is often rather complex. Whereas [...]
Tweet For U.S. citizens, Presidential elections can be a very exciting time. For healthcare communications professionals, they can also be exciting…but for very different reasons. The healthcare industry is used to being in the spotlight. However, shifting media attention in 2012 will present unique challenges for successfully delivering messaging to the masses. What can we [...]
Tweet We dress casually at our office. Seems to work pretty well, because our clients, prospects and partners don’t often visit in person. When they do, everyone seems to understand that it’s time step up the dress code. We don’t really have a corporate policy to that effect—it’s just understood. And when we go on [...]
Tweet Sabermetrics can be defined as the objective analysis of the game of baseball, specifically through the use of advanced statistics. One goal of sabermetrics is to remove certain biases in order to better understand the value each player possesses in relation to his peers. Certain traditional statistics, such as the pitcher win or the [...]
Tweet Join us for a free webinar on Tuesday, November 15 at 1 p.m. EST, with Ryan O’Connor and Tom Flatt of AMGA for a case study discussion on how you can tie your organization’s message into timely industry issues such as meaningful use, ACOs or ICD-10 and give it the unique [...]
Tweet When innovative, fresh ideas explode on the scene, it’s inevitable that copycats will be trailing only a half-step behind. Sometimes, this is a good thing, producing a variety of similar goods and services at a range of prices. However, sometimes, this is a bad thing. Take, for example, the fantastic Old Spice, “The Man [...]
Tweet Once again something is exciting and new! Is Google+ just a fad, or does it truly have the potential to be a leading social media platform? What are the benefits to healthcare? From a PR, media relations and marketing perspective, what should you know? How should you get involved? Should you even get involved? [...]
Tweet Quick—name the coffee company that was founded in the 1970s in Seattle and has hundreds of locations worldwide. Did you guess Starbucks? You’re wrong. It’s Seattle’s Best. Here, try another. What company helps do-it-yourself movers and has expanded from a three-location rental business to a multibillion-dollar transportation services company? Bet you guessed U-Haul. Wrong [...]