Tweet It was only a decade ago that technology insiders prophesized a change in the way that the Internet would be used. Darcy Dinucci’s 1999 article, “Fragmented Future,” predicted the emergence of an interactive Internet, where users would not just read published material, but would contribute to the content of the site. Deemed Web 2.0, [...]
Tweet Unsatisfied with Google’s seemingly widespread domination of all things online, Microsoft reloads with Bing, adding to an already saturated market of search engines. Bing is the replacement search engine for Live Search (also formerly known as Windows Live Search or MSN Search) and the latest effort from Microsoft to compete with tech rival, Google. [...]
Tweet Simple answer – you can! Longer answer – you can, but with different expectations… As those of us who have been using social media for awhile know, the true value of social media platforms like Twitter doesn’t lie in the tangible metrics. Twitter’s sole purpose isn’t sales, but active participation in real-time information sharing. [...]
Tweet Five of the top editors in healthcare will be panelists in our upcoming webinar on June 10 from 1-2 eastern. You can find details here.
Tweet We all witnessed “regular Joe” Biden answer a question the way he really felt on the Today Show yesterday–a definite deviation from the message points that were undoubtedly prepared for him in advance. In the ensuing damage control, perhaps the most telling remark was from Press Secretary Robert Gibbs: “Let me tell you what [...]
Tweet There aren’t many Buddy McNutty types in healthcare PR and healthcare IT marketing. Likewise, few business-to-business advertisers would choose to infuse a tradition of German engineering with bizarre-oriented street cred. There’s nothing wrong with VW’s “Unpimp Mein Auto” parody or using Buddy to make America’s PB&Js safe again. But b-to-b messaging must focus more [...]
Tweet While the differences between B2B and B2C marketing are many - from the length of the sales cycle to the motivations of the buyer – the fundamentals are still the same. Successful marketers in either category must define their audience, hone their key messages and focus on what makes them unique. In other words, B2B [...]
Tweet Talk about the enduring strength of a brand. I was very surprised when super-orator President Obama used the term “Xerox” to describe what was done to the 1100 page budget document. With his innate ability to articulate on the fly, I was sure he’d have used the verb “photocopy” rather than the noun. Then it [...]