Tweet Having worked both in business-to-consumer (B2C) and business-to-business (B2B) communications settings, it’s evident many factors differentiate the two, but a lot of the guiding principles remain the same. For example, B2B in its definition requires a 100 percent complete understanding of a product or service, which in our industry is often rather complex. Whereas [...]
Tweet Sabermetrics can be defined as the objective analysis of the game of baseball, specifically through the use of advanced statistics. One goal of sabermetrics is to remove certain biases in order to better understand the value each player possesses in relation to his peers. Certain traditional statistics, such as the pitcher win or the [...]
Tweet Michaela Kraft, marketing management at Philips Speech Processing, met with us to discuss her company’s recent social media initiative. Dodge: Tell us a bit about Philips’ history, your current business model and the challenges you face. Kraft: Philips Speech Processing, with its headquarters in Vienna, Austria is the worldwide market leader in the professional [...]
Tweet Join us for a free webinar on Tuesday, November 15 at 1 p.m. EST, with Ryan O’Connor and Tom Flatt of AMGA for a case study discussion on how you can tie your organization’s message into timely industry issues such as meaningful use, ACOs or ICD-10 and give it the unique [...]
Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]
Tweet It’s rare to mark the passing of an individual who substantially alters the course of human existence. But that’s just what we’re doing this week as we bid goodbye to Apple Inc. co-founder Steve Jobs. Perhaps his inventions don’t quite stack up against penicillin or the wheel, but they nevertheless have significantly changed the [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. Marty McKenna leads marketing and commercial operations at dbMotion and joined the company three years ago. dbMotion has been a Dodge client [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. David Murphy, is vice president of product management and marketing at Health Access Solutions. Health Access Solutions has been a Dodge client [...]
Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior interactive developer and producer is interviewed to discuss his experience with Dodge in the recent months. To view earlier installments please click here. Steve Rigby is the senior interactive developer and producer. He has been with Dodge Communications for four [...]
Tweet I’ve been watching the coverage of the interviews with former Senate candidate Christine O’Donnell this week with great curiosity and amazement. The buzz started when she walked out of the interview with CNN’s Piers Morgan when—apparently—she’d had enough of his questions that weren’t what she wanted to talk about. After that, Morgan talked with [...]