Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Healthcare Writing’

Category: Healthcare Communications, Healthcare Writing, Media Relations, Public Relations

Jack Beaudoin, MedTech Media, discusses changes to healthcare publishing industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a respected member of the healthcare media discusses his experience with Dodge over the years. To view earlier installments please click here. Jack Beaudoin is the CEO of MedTech Media. He helped found the company in 2003 and was an editor of Healthcare IT [...]

Category: Healthcare Communications, Healthcare Marketing, Healthcare Writing, Marketing Communications, Marketing Tips, Messaging

Simple, smart messages

Posted: Elizabeth Glaser

Tweet During a recent visit to my neighborhood burrito bar, I was struck by a minor change at the cash register. Instead of the usual glass tip jar, employees had purchased a (clean) red plastic gas can, cut a big hole in the side and adorned it with a “gas money for the crew” sign. [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, Healthcare Writing, Marketing Communications, Marketing Tips

Navigating the line between confidence and arrogance: Isn’t healthcare really a service industry?

Posted: Brad Dodge

Tweet Do you remember the movie Malice where Alec Baldwin played a cardio-thoracic surgeon? Here’s the clip where he denies having a God complex, but rather asserts that he actually IS God. Not much of a fine line there. His arrogance is overflowing. Physicians are often saddled with the “arrogant” stereotype, and there are certainly [...]

Previous Next
May 2012
Mon Tue Wed Thu Fri Sat Sun
« Apr    
 123456
78910111213
14151617181920
21222324252627
28293031