Tweet Simple answer – you can! Longer answer – you can, but with different expectations… As those of us who have been using social media for awhile know, the true value of social media platforms like Twitter doesn’t lie in the tangible metrics. Twitter’s sole purpose isn’t sales, but active participation in real-time information sharing. [...]
Tweet Five of the top editors in healthcare will be panelists in our upcoming webinar on June 10 from 1-2 eastern. You can find details here.
Tweet I was pleased to participate as a guest presenter in the Physicians Practice 2009 Podcast Series: Marketing to Physicians Today. Four great topics helping vendors zero in on the current state of the physician marketplace. My podcast addressed ways to bolster advertising results through the use of PR. The basic premise is this: Even [...]
Tweet As the economy requires companies to tighten their belts and more carefully monitor budgets and expenses, both business-to-business and business-to-consumer organizations are cutting back. In the healthcare IT industry, we’ve seen a somewhat lower HIMSS turnout, layoffs and smaller advertising budgets—if any at all. So this begs the question for marketing folks, to spend [...]
Tweet News reporters use a technique called the inverted pyramid when writing news stories. The essence is this: write the most important stuff first because the editors may lop off some portion of the bottom of the story if it doesn’t fit. This translates into good advice for salespeople selling technology to the healthcare market. [...]
Tweet With social media becoming a more critical strategic tool every day, our healthcare IT clients often ask how to best approach this new space to maximize their message. Although there are many networking sites to choose from, one popular site commanding a lot of attention right now is Twitter, which functions as a service [...]
Tweet I’m looking forward to seeing all the exhibitors at HIMSS this year, especially those that are introducing some form of new brand identity. For high tech healthcare companies, branding is an unusually formidable challenge. I watch the companies try to create a solid brand identity through their exhibits, signage, messaging, hospitality suites, client events, [...]