Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Healthcare Marketing’

Category: Healthcare Marketing, Marketing Tips

Communicating Your Message during a Presidential Election Year

Posted: Jeff Nessler

Tweet For U.S. citizens, Presidential elections can be a very exciting time. For healthcare communications professionals, they can also be exciting…but for very different reasons. The healthcare industry is used to being in the spotlight. However, shifting media attention in 2012 will present unique challenges for successfully delivering messaging to the masses. What can we [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Marketing Tips, Messaging, Webinar

Webinar: Building awareness and thought leadership credentials by tying your organization’s message to the hottest industry topics

Posted: Brad Dodge

Tweet       Join us for a free webinar on Tuesday, November 15 at 1 p.m. EST, with Ryan O’Connor and Tom Flatt of AMGA for a case study discussion on how you can tie your organization’s message into timely industry issues such as meaningful use, ACOs or ICD-10 and give it the unique [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Brad Dodge reflects on how integrated healthcare campaigns have changed in the past 10 years

Posted: Nicole Hopkins

Tweet In the latest installment of our 10th anniversary blog series, Dodge Communications’ president and CEO is interviewed to discuss Dodge’s history over the past 10 years. To view earlier installments please click here. Brad Dodge is president and CEO at Dodge Communications. To listen to the interview, click on his picture or view the [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Messaging

David Murphy, Health Access Solutions, says companies must have a comprehensive communications footprint

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications client is interviewed to discuss his experience with Dodge over the years. To view earlier installments please click here. David Murphy, is vice president of product management and marketing at Health Access Solutions. Health Access Solutions has been a Dodge client [...]

Category: Branding, Healthcare Communications, Healthcare Marketing, Public Relations

Public Relations program correlates to sales and business development momentum for Halfpenny Technologies

Posted: Elizabeth Glaser

Tweet Jerry Baker is CEO of Halfpenny Technologies, a leading provider of clinical data exchange solutions. Halfpenny has been a Dodge Communications client for two and a half years. Dodge: Can you tell us briefly about Halfpenny Technologies’ history and the mission behind starting the company? Baker: Our founder, Charles Halfpenny, was a pioneer in [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications

Steve Rigby says design makes complex healthcare messages easier to understand

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior interactive developer and producer is interviewed to discuss his experience with Dodge in the recent months. To view earlier installments please click here. Steve Rigby is the senior interactive developer and producer. He has been with Dodge Communications for four [...]

Category: Healthcare Communications, Healthcare Marketing, Public Relations

Chowning Johnson comments on how Dodge Communications is shaping the healthcare industry through strategic communications campaigns

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications account director is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Chowning Johnson is an account director at Dodge Communications. She has been at Dodge for five years. Click on the picture [...]

Category: Healthcare Communications, Healthcare Marketing, Marketing Communications, Public Relations

Kat McDavitt, Dodge Communications, discusses role of integrated communications in healthcare industry

Posted: Brad Dodge

Tweet In the latest installment of our 10th anniversary blog series, a Dodge Communications senior account manager is interviewed to discuss her experience with Dodge over the years. To view earlier installments please click here. Kat McDavitt is senior account manager at Dodge Communications. She has been at Dodge for a year and a half and [...]

Category: Healthcare Communications, Healthcare Marketing, Media Relations, Public Relations

Mark Hagland, Healthcare Informatics, discusses future of healthcare IT communication and insights about working with Dodge

Posted: Brad Dodge

Tweet Dodge Communications will celebrate its 10th anniversary on Oct. 11, 2011. To help celebrate the anniversary and share our successes, we’ve interviewed some employees, clients and respected members of the media to discuss their experiences with Dodge over the years. Each Tuesday, for ten weeks, we’ll post one of the interviews for you to [...]

Category: Branding, Guest Blog, Healthcare Marketing, Messaging, Telehealth, Telemedicine

Rebranding to be heard above the chatter

Posted: Chowning Johnson

Tweet Kathleen Plath, VP of marketing at Specialists On Call, recently met with us to discuss her company’s recent rebranding initiative. In a sea of telemedicine vendors that provide the technology, but not the specialists behind it, Kathleen’s company has been on a mission to be heard above the chatter. Dodge: Tell us a bit [...]

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