Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Healthcare Communications’

Category: Electronic Health Records, Healthcare Communications, Marketing Communications, Messaging

On message or off-the cuff: Lessons from Biden and Besser

Posted: Brad Dodge

Tweet We all witnessed “regular Joe” Biden answer a question the way he really felt on the Today Show yesterday–a definite deviation from the message points that were undoubtedly prepared for him in advance. In the ensuing damage control, perhaps the most telling remark was from Press Secretary Robert Gibbs: “Let me tell you what [...]

Category: Guest Blog, Healthcare Communications, Media

Guest post: Tough economic times present opportunity for publications

Posted: Brad Dodge

Tweet I asked Bob Mitchell, managing editor of ADVANCE for Health Information Executives, to share his thoughts on the state of the industry from a publication’s point of view. Here’s what he had to say: Times are tough everywhere. And, while I’m not standing in a soup kitchen line, I’m horribly saddened by the way [...]

Category: Healthcare Communications, Social Media

Using Twitter successfully

Posted: Brad Dodge

Tweet Twitter is one of the fastest growing social networks in the world. The point of Twitter is to let people know what you are doing – in 140 characters or less. “Tweeting,” or a single Twitter post, can become addictive and can lead to oversharing about things in your life. John Halamka, CIO of [...]

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