Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Guest Blog’

Category: Guest Blog

The Moral Test – Don Berwick’s Challenge to Attendees at the IHI National Forum

Posted: Brian Parrish

Tweet Dodge client Tim Kelly from Dialog Medical attended the Institute for Healthcare Improvement’s National Forum this week and came away impressed with outgoing CMS Administrator Dr. Donald Berwick’s presentation on the six major causes of healthcare waste in the US. He provides additional insights in this post. Donald Berwick, MD, former CMS Administrator, spoke [...]

Category: Guest Blog, Healthcare Communications, Marketing Communications, Social Media

Prioritizing the social media platform to reach target audiences

Posted: Elisabeth Deckon

Tweet Michaela Kraft, marketing management at Philips Speech Processing, met with us to discuss her company’s recent social media initiative. Dodge: Tell us a bit about Philips’ history, your current business model and the challenges you face. Kraft: Philips Speech Processing, with its headquarters in Vienna, Austria is the worldwide market leader in the professional [...]

Category: Branding, Guest Blog, Healthcare Marketing, Messaging, Telehealth, Telemedicine

Rebranding to be heard above the chatter

Posted: Chowning Johnson

Tweet Kathleen Plath, VP of marketing at Specialists On Call, recently met with us to discuss her company’s recent rebranding initiative. In a sea of telemedicine vendors that provide the technology, but not the specialists behind it, Kathleen’s company has been on a mission to be heard above the chatter. Dodge: Tell us a bit [...]

Category: Guest Blog, Healthcare Reform

Patient-centric services that place more responsibility on the consumer may enable more integrated community solutions

Posted: Brad Dodge

Tweet I learned a great deal at the 2011 Healthcare Summit at Jackson Hole. It was very interesting to spend time with professionals that are serving the industry in ways that I never imagined, building businesses and tracking the trajectory of the industry as it moves toward a more patient-centric focus. I spoke with Ray [...]

Category: Guest Blog, Healthcare Reform

Company helps the disabled receive appropriate level of Social Security disability benefits

Posted: Brad Dodge

Tweet Jon Mayhew’s company provided the memorable t-shirts for all the attendees at the 2011 Healthcare Summit at Jackson Hole. We had a chance to meet and discuss his unique slice in the healthcare industry dealing with Social Security and disability. Dodge: Can you describe your business to our readers? Mayhew: I run a government [...]

Category: Guest Blog, Healthcare Reform, HITECH Act, Meaningful use

Dr. Zloto: The outlook for future healthcare technology is amazing but also will be expensive and time consuming

Posted: Nicole Hopkins

Tweet Alan Zloto, D.O. is the owner of a private internal medicine practice in Tampa, FL. In the following entry, he weighs in on how healthcare reform is impacting physician practices. What impact have recent healthcare reform initiatives, such as the HITECH Act, had on your organization? We’ve had to convert all files to paperless [...]

Category: Guest Blog, Health Information Management, Healthcare Reform

Kevin Holst: Challenges facing Medicare Advantage agency are largely legislative

Posted: Brad Dodge

Tweet I was pleased to re-connect with Kevin Holst at the 2011 Healthcare Summit at Jackson Hole. Kevin goes way back in healthcare IT. I first met him when he worked with Charles Halfpenny in the early 90s, then again when he was at Intellicare (now Sirona Health). He’s now the president at Health Resource [...]

Category: Guest Blog, Healthcare Communications, Healthcare Reform

Ric Speaker: True healthcare reform will come from within

Posted: Brad Dodge

Tweet  I was fortunate to spend some time with Ric Speaker at the 2011 Healthcare Summit at Jackson Hole. Many of our readers know Ric from his early days at IDX and VERSYSS, and more recently from his eight year stint at Precision.BI. Ric retired last year, lives in Utah, teaches classes at UCLA, and [...]

Category: Guest Blog, Healthcare Marketing, HIMSS, Media

Mark Hagland discusses Healthcare Informatics Innovator Awards Program and winners

Posted: Brad Dodge

Tweet I spoke with Mark Hagland, Editor in Chief at Healthcare Informatics, at the awards ceremony for the Healthcare Informatics Innovator Awards Program held during HIMSS11 at the Loews Portofino Hotel and asked a little bit more about the program. Dodge: Can you give our readers a quick history and overview of the Healthcare Informatics [...]

Category: Accountable Care Organizations, Guest Blog, Healthcare Reform

Chris Coloian: New interests, projects and initiatives in healthcare

Posted: Brad Dodge

Tweet Also at the 2011 Healthcare Summit at Jackson Hole, I talked with Chris Coloian, principal at Assabet Ventures and the Chairperson at the Care Continuum Alliance. Dodge: Chris, tell our readers about your business. Coloian: We are a management advisory, consulting, and  business development firm helping early-stage and transitionary companies with their strategy and [...]

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