Dodge Communications

Strategic marketing and PR for the healthcare industry

Search results for: ‘Electronic Health Records’

Category: Electronic Health Records, Meaningful use

Meaningful use: Be wary of short-term financial carrot

Posted: Jeff Elliott

Tweet As they say, “the early bird gets the worm.” Healthcare providers who qualified for Stage 1 meaningful use this year got a bit of a reprieve on Stage 2 compliance when CMS announced late last month that they could take until 2014 to meet the requirements—a year later than previously planned. And those hospitals [...]

Category: Electronic Health Records, Healthcare Reform, HIPAA, HITECH Act, Word of the Week

Word of the Week: HealthTECH Live

Posted: Word of the Week

Tweet HealthTECH Live: HealthTECH Live is a news aggregator focused specifically on news relating to health reform and health technology. The site is regularly updated with news around the Web that is of interest to anyone in healthcare or anyone involved in marketing or PR for healthcare. The site is divided into a few basic [...]

Category: Accountable Care Organizations, Electronic Health Records

Guest post: Coordinated patient care requires teamwork—and technology

Posted: Brian Parrish

Tweet Rob Culbert is the president of Culbert Healthcare Solutions, a professional services firm serving healthcare organizations in the areas of operations management, revenue cycle, clinical transformation and information technology. In this blog post, he stresses the need for successful alignment strategies. The healthcare industry is buzzing right now about accountable care organizations (ACOs) and [...]

Category: Electronic Health Records, Guest Blog, Healthcare Reform, HITECH Act

Guest Post: Physician comments on meaningful use, the impacts of recent healthcare reform legislation and EMR adoption

Posted: Brad Dodge

Tweet Ted Wojno, MD is director of Oculoplastic and Orbital Surgery at the Emory Clinic. In the following entry, he weighs in on how healthcare reform is impacting the physician. 1. What impact have recent healthcare reform initiatives, such as the HITECH act, had on your organization? In keeping with the HITECH Act, Emory Healthcare (Atlanta, Ga.) has adopted [...]

Category: Electronic Health Records, HIMSS, Word of the Week

Word of the Week: Quality 101

Posted: Word of the Week

Tweet Quality 101: Quality 101 is a new site developed by the HIMSS Patient Safety & Quality Outcomes Committee to help healthcare vendors and providers understand the details of quality measurement and improvement as it relates to EHRs and meaningful use incentives. The site is divided into several sections, such as The Basics, Key Industry [...]

Category: Electronic Health Records, Healthcare Reform

E-mail should be included in meaningful use

Posted: Lawrence Hahn

Tweet As marketers, we try our best to stay ahead of the curve when it comes to social media, its tools and its practices, and we do our best to communicate the advantages of a strong online presence to our clients and our bosses. In healthcare, we often take for granted how the Web is [...]

Category: Electronic Health Records

From a professional’s perspective, to one of a patient

Posted: Chowning Johnson

Tweet As I near the end of my pregnancy, I’m holding down my daytime gig of being a PR/marketing professional in HIT, but I’m also moonlighting as a professional patient. And, at the same time this is happening, the rollout of the ARRA incentives for meaningful EHR use draws closer. We’ve seen the articles lamenting [...]

Category: Electronic Health Records, Mobile

Using mHealth in Haiti

Posted: Lawrence Hahn

Tweet For the last three weeks, the tragic earthquake in Haiti has been top of mind for citizens of America and the world. As aid continues to pour in to Haiti, we’re beginning to see innovative ways in which medical treatment is being given. As we recently wrote, mHealth applications are making it easier to [...]

Category: Electronic Health Records, Healthcare Communications, Marketing Communications, Messaging

On message or off-the cuff: Lessons from Biden and Besser

Posted: Brad Dodge

Tweet We all witnessed “regular Joe” Biden answer a question the way he really felt on the Today Show yesterday–a definite deviation from the message points that were undoubtedly prepared for him in advance. In the ensuing damage control, perhaps the most telling remark was from Press Secretary Robert Gibbs: “Let me tell you what [...]

Category: Electronic Health Records, Guest Blog, HITECH Act, Vendors

Guest post: How is the EHR/stimulus push impacting niche vendors?

Posted: Brian Parrish

Tweet Long-time Dodge client Dialog Medical is a provider of automated informed consent technology. Vice President, Marketing Tim Kelly weighs in on how the stimulus is impacting niche vendors: This question is being asked with increasing frequency and, on the heels of the HIMSS Conference, the answer appears to be, “The same as for EHR [...]

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