Tweet We dress casually at our office. Seems to work pretty well, because our clients, prospects and partners don’t often visit in person. When they do, everyone seems to understand that it’s time step up the dress code. We don’t really have a corporate policy to that effect—it’s just understood. And when we go on [...]
Tweet Jerry Baker is CEO of Halfpenny Technologies, a leading provider of clinical data exchange solutions. Halfpenny has been a Dodge Communications client for two and a half years. Dodge: Can you tell us briefly about Halfpenny Technologies’ history and the mission behind starting the company? Baker: Our founder, Charles Halfpenny, was a pioneer in [...]
Tweet Quick—name the coffee company that was founded in the 1970s in Seattle and has hundreds of locations worldwide. Did you guess Starbucks? You’re wrong. It’s Seattle’s Best. Here, try another. What company helps do-it-yourself movers and has expanded from a three-location rental business to a multibillion-dollar transportation services company? Bet you guessed U-Haul. Wrong [...]
Tweet Thanks to everyone who attended the Dodge Communications webinar, “Do you exist? Tips for generating brand awareness” led by Brad Dodge, which concluded our summer webinar series on integrated communications. Building brand awareness is one of the most important components of an integrated communications campaign for B2B companies. The webinar outlines 10 methods to [...]
Tweet Kathleen Plath, VP of marketing at Specialists On Call, recently met with us to discuss her company’s recent rebranding initiative. In a sea of telemedicine vendors that provide the technology, but not the specialists behind it, Kathleen’s company has been on a mission to be heard above the chatter. Dodge: Tell us a bit [...]
Tweet We enjoyed traveling to the Moscone Center in San Francisco this week to attend the AHIP Institute 2011. There was a good deal of positive energy at the show and we enjoyed visiting with our clients, partners and friends. And if you weren’t able to attend, you missed a couple of magnificent days of [...]
Tweet Thank you to everyone who attended our most recent webinar “What’s for launch? Using integrated communications strategies in your company” led by Brad Dodge. The webinar focused on strategies to help combat the biggest challenges for launching a new company or product in a B2B setting. Most organizations underestimate the resources, funding and time [...]
Tweet When it comes to the business of business cards, first impressions are everything. Much like a handshake, your business card creates an immediate and subconscious impression. Handing over a flimsy business card is just like extending a limp handshake–and no one likes a limp handshake! Budget to be recognized In the business world, there [...]
Tweet Join us for a free series of webinars starting Tuesday, May 24th at 1 p.m. EDT, to gain insight into key strategies for developing successful integrated communications programs. We’ll discuss solutions for creating a marketing and PR plan that will work together on every level to help your company capture emerging opportunities and [...]
Tweet “Different” to a healthcare client and “Different” to a creative agency can mean two very different things. As a creative, I get very excited when a client says they want something “different.” I think, “oh I can give you different alright!” But then I have to calm myself down and realize that what I think [...]