Tweet Color is a funny thing. So is colour. Especially when it comes to branding healthcare organizations. OK, so admittedly blue says healthcare and probably always will. But I believe some new trends are on the horizon. So what is the new blue? NOT BLACK. There are lots of other colors out there, but I [...]
Tweet OK, there will always be a place to show a happy doctor, nurse, or administrator. A smiling face is engaging – especially when all the doctors and nurses are in their mid-twenties and look like they stepped right off the set of ER. But let’s face it, if you’re flipping through a medical journal [...]
Tweet My good friend Mary Robbins taught me many things about effective advertising. She has served as a creative director for Ogilvy & Mather, Cohn & Wells, ACQ, Robbins Brandt Richter and others. With hundreds of awards for creativity, she’s most proud of campaigns that delivered measurable ROI for her clients. I’m finding that Mary’s [...]