Tweet Southwest Airlines works hard to differentiate itself from other airlines, using campaigns that establish a we’re-on-your-side approach to consumers that often seems absent with other carriers. From sporting analogies to faux courtroom scenes to the simple billboard message I see on my way to the airport, it’s a smart message that conjures up many [...]
Tweet It’s probably an occupational hazard, but I’m often overly critical of television ads. Recently, though, I’ve had to tip my hat to Kia and its “Sandman” commercials. The car company has done an extraordinary job, I think, in slicing and dicing a single concept to keep the audience’s attention time after time. The extended [...]
Tweet Having worked both in business-to-consumer (B2C) and business-to-business (B2B) communications settings, it’s evident many factors differentiate the two, but a lot of the guiding principles remain the same. For example, B2B in its definition requires a 100 percent complete understanding of a product or service, which in our industry is often rather complex. Whereas [...]
Tweet When innovative, fresh ideas explode on the scene, it’s inevitable that copycats will be trailing only a half-step behind. Sometimes, this is a good thing, producing a variety of similar goods and services at a range of prices. However, sometimes, this is a bad thing. Take, for example, the fantastic Old Spice, “The Man [...]
Tweet Over the past few weeks, much of the country has been directly or indirectly affected by the tornadoes that have torn through cities such as Tuscaloosa, Ala., and Joplin, Mo. Towns have been devastated by the damage, and the storms have left many residents with nothing. Though no one can be fully prepared for the magnitude [...]
Tweet Thank you to everyone who attended our most recent webinar “What’s for launch? Using integrated communications strategies in your company” led by Brad Dodge. The webinar focused on strategies to help combat the biggest challenges for launching a new company or product in a B2B setting. Most organizations underestimate the resources, funding and time [...]
Tweet Thank you to everyone who attended Thursday’s webinar, “Where is Print Advertising Headed? MedTech Media Discusses the New Paradigm.” The webinar panelists Jack Beaudoin, co-founder and CEO of MedTech Media, and Danielle Hartley, SVP, publisher for MedTech Media, provided insights into how the landscape of print advertising is changing and offered strategic recommendations for [...]
Tweet Join us for a free series of webinars starting Tuesday, May 24th at 1 p.m. EDT, to gain insight into key strategies for developing successful integrated communications programs. We’ll discuss solutions for creating a marketing and PR plan that will work together on every level to help your company capture emerging opportunities and [...]
Tweet Join us for a free webinar on Thursday, May 19 at 1 p.m. EDT, with Jack Beaudoin, CEO, and Danielle Hartley, SVP and publisher of MedTech Media. They’ll examine the changing landscape of print advertising and offer strategic recommendations for vendors making advertising buying decisions. Click here for more details and to register for [...]
Tweet Your average C-level executive probably still thinks that investing in a social media campaign constitutes thinking outside of the box. Though social media is extremely prevalent, even pervasive, in our everyday lives, it’s still tough to get the higher-ups to buy in. Concerns over ROI tend to add more questions than answers, and when [...]