Tweet Having worked both in business-to-consumer (B2C) and business-to-business (B2B) communications settings, it’s evident many factors differentiate the two, but a lot of the guiding principles remain the same. For example, B2B in its definition requires a 100 percent complete understanding of a product or service, which in our industry is often rather complex. Whereas [...]
Tweet When innovative, fresh ideas explode on the scene, it’s inevitable that copycats will be trailing only a half-step behind. Sometimes, this is a good thing, producing a variety of similar goods and services at a range of prices. However, sometimes, this is a bad thing. Take, for example, the fantastic Old Spice, “The Man [...]
Tweet Over the past few weeks, much of the country has been directly or indirectly affected by the tornadoes that have torn through cities such as Tuscaloosa, Ala., and Joplin, Mo. Towns have been devastated by the damage, and the storms have left many residents with nothing. Though no one can be fully prepared for the magnitude [...]
Tweet Thank you to everyone who attended our most recent webinar “What’s for launch? Using integrated communications strategies in your company” led by Brad Dodge. The webinar focused on strategies to help combat the biggest challenges for launching a new company or product in a B2B setting. Most organizations underestimate the resources, funding and time [...]
Tweet Thank you to everyone who attended Thursday’s webinar, “Where is Print Advertising Headed? MedTech Media Discusses the New Paradigm.” The webinar panelists Jack Beaudoin, co-founder and CEO of MedTech Media, and Danielle Hartley, SVP, publisher for MedTech Media, provided insights into how the landscape of print advertising is changing and offered strategic recommendations for [...]
Tweet Join us for a free series of webinars starting Tuesday, May 24th at 1 p.m. EDT, to gain insight into key strategies for developing successful integrated communications programs. We’ll discuss solutions for creating a marketing and PR plan that will work together on every level to help your company capture emerging opportunities and [...]
Tweet Join us for a free webinar on Thursday, May 19 at 1 p.m. EDT, with Jack Beaudoin, CEO, and Danielle Hartley, SVP and publisher of MedTech Media. They’ll examine the changing landscape of print advertising and offer strategic recommendations for vendors making advertising buying decisions. Click here for more details and to register for [...]
Tweet Your average C-level executive probably still thinks that investing in a social media campaign constitutes thinking outside of the box. Though social media is extremely prevalent, even pervasive, in our everyday lives, it’s still tough to get the higher-ups to buy in. Concerns over ROI tend to add more questions than answers, and when [...]
Tweet “Different” to a healthcare client and “Different” to a creative agency can mean two very different things. As a creative, I get very excited when a client says they want something “different.” I think, “oh I can give you different alright!” But then I have to calm myself down and realize that what I think [...]
Tweet Do great creative ideas = great response? Well, it definitely helps. But if the call-to-action is weak, your chances of prospects knocking your door down are slim. Too often we get caught up in the clever folds of a direct mail piece, the brilliant flash animation of a web banner, the tedious styling of a [...]